Transcribed
Digital Media & Pay-TV Adoption in Western Europe
CONNECTED CONSUMER in EUROPE PARKS ASSOCIATES Digital Media & Pay TV Among broadband households, 72% in Spain, 57% in Germany, 55% in the U.K., and 51% in France watch Internet video on an Internet-connected device. 33% of U.K. broadband households used the iPlayer online video service in the past 30 days. Among broadband households, 72% in Spain, 57% in Germany, 55% in the U.K., and 51% in France watch online video content (TV shows or movies) on devices such as a PC, tablet, smartphone, or smart TV. Pay-TV adoption among broadband households: 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France. © Parks Associates www.parksassociates.com/europe
Digital Media & Pay-TV Adoption in Western Europe
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According to Parks Associates research, reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. New OTT video market entrants, especially those with paid services, wi...
ll have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up options.
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