Digital Marketing Versus Traditional Marketing

Digital Versus Traditional Marketing Which one is best? DIGITAL MARKETING is using techniques which allow a marketer to use the best of both worlds – digital and marketing WEBSITE SEO SEM SOCIAL MEDIA It is the process of getting traffic from the "free," "organic" listings on search engines. Search engine marketing is a form of marketing that buys traffic through paid search listings Social media marketing refers to the process of gaining website trafficor attention through social media sites. Traditional Marketing Yellow Word of mouth Pages Leaflets NEWS BRAND Cold Calling Newspaper ads Which Works Best? Depends. Digital Marketing Traditional Marketing Buyers actively looking for a seller Sellers looking for buyers 1 Infinite audience Brand awareness Audience can be targeted Local audience only Difficult to measure ROI ROI Can be measured f No audience interaction Interaction with audience Why bother with SEO? Some awesome stats users never scroll of users 75% past first page of search results 70-80% ignore the paid ads SEO leads have a 14.6% close rate, 14.6% while direct mail or print advertising have a 1.7% close rate of online experiences begin with a search 93% engine of the links users click on are organic of businesses consider their blogs 81% to be an important 70% asset Sources : http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/ http://www.albaseoservices.co.uk/