Digital Kids: Usage & Attitude

DIGITAL KIDS: USAGE & ATTITUDE |KIDS media CENTRE ..exploring kids' media futures CHILDREN'S MOBILE USAGE www.kidsmediacentre.ca 52% of all children 38% of children have access have used a г to mobile devices at home: mobile device APP GAP 27% of lower-income children 41% 21% 39% 52% have a parent with a smartphone vs. 57% ! for higher-income children 8% 10% a smartphone Video iPod iPad or other tablet device to to to 4 year-olds 8. year-olds 29% of all parents have downloaded "apps" year-olds CHILDREN'S COMPUTER USAGE & VIDEO GAMING 21% of 5- to 8-year- olds who have homework "usually" or "sometimes" have the TV 22% on while they do their homework of 5- to 8-year-olds use a computer at least once a day 12% ihr 44mins a day: The average amount of time children o - 8 years old spend watching television or DVDS of 2- to 4-year-olds use a computer every day 44% of 2-to 4-year-olds have played a console video game: 81% 17% of 5- to 8-year-olds play console video games at least once a day years: 4 29 minutes a day: The average amount of time children o - 8 years old spend reading books or having 31/2, the average age of children using a computer for the first time 3 years & 11 months, the average age of children playing console games for the first time Source: stories read to them Zero to Eight: Children's Media Use in America Common Sense Media October 25, 2011 MOBILE MANIA Size of Global Mobile Game Market | 38% | | 30% 2015 $7.5 Billion (USD) of Americans 2+ years of age are playing some type of freemium game of app gamers made either an in-app purchase or upgraded from a free app to a paid version 2012 | $2.7 billion | Source: Mobile Gaming Report, August 2012 Source: | Freemium Game Study, NPD March 2012 Estimated WHAT'S AN APPROPRIATE AGE FOR KIDS TO GET THEIR OWN FACEBOOK PAGE? 34% 29% Facebook's current minimum age, 13, was the most popular choice. 19% | 48% of voters picked older options. 13% | 5% | 7-9 10-12 13 14-17 18 AGES Source: SodaHead March 8th 2012, results taken from Sodahead.com total votes: 2094 % OF CHILDREN AND YOUTH USING FACEBOOK 29% 19% 19% 14% 9% 6% 4% AGES < 6 7 to 8 9 to 10 11 to 12 13 to 14 15 to 16 17 to 18 38% are under Facebook's minimum age of 13 years old. Source: Minor Monitor, April 4th 2012. Results taken from minormonitor.com based on 1000 U.S. based parents with minors (defined as youth under 18) who use Facebook. HAVE A FACEBOOK PAGE 96% 42% of these children agreed they can be themselves on social networking sites and they allow them to have more friends online than they do at school 68% 28% of children 13 to 16 of children of children 10 to 13 7 to 10 Source: How Children Relate to Each Other and How They Engage with Digital Content Family Kids and Youth: UK July 2012 OLLEGE CENTENNIAL PERCENTAGE %24 PERCENTAGE