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Digital Iran 2012

INFOGRAPHIC Digital Iran 2012: Internet & Mobile Survey Highlights 750 Conovi has launched Iran's first online research panel, Chimigi, and released the results of it's first syndicated survey, Digital Iran 2012. The survey benchmarks Iranian consumers on their Internet and mobile usage. It is the first in a series of online studies intended to create greater transparency for both foreign and local companies on the attitudes and behaviours of tech-savvy Iranians. The sample included 750 respondents who currently live in Iran and was fielded between Sep- tember 20th and 23rd, 2012. conovi Sample of Iranian your digital gatoway to ran respondents PRIMARY INTERNET LOCATION 26 % work - - from home 3% mobile • 71 % research information reading INTERNET ACTIVITIES news banking download music social networking shopping 67% 65% 64% 43% 49% 44% OTHER INTERNET ACTIVITIES Podcast / video downloads listening to radio or watch shows online IM / Chat Job Blogging search Directory Services Online games 15% 18% 22% 27% 31% 38% 90% STANDARD PHONE VS. Prefer their PC SMART PHONE Apple has no official presence in Iran 50% • Standard phone 14% 4% Don't know 46% Use Smartphone Own tablet 25% Samsung SMARTPHONE BRANDS 78% sms at least once a day 21% Nokia iPhone 16% Apple has no official presence in Iran 42% MOBILE PHONE BRANDS 20% 16% 10% NOKIA Connecting People hTC SAMSUNG Sony Ericsson quietly brilliant 1 to 3 hours per day INTERNET USAGE PER DAY 3 to 6 hours per day 7 hours+ 1 12 T | 12 less than an hour per day :9 3- 49% 25% 17% 9% 88% INTERNET CONNECTION PREFERENCE 10% ADSL Wi-Fi EDUCATION LEVEL 60% 50% 40% 30% 20% 10% 0% 3% 13% 12% 50% 19% 4% less than bachelors diploma associate degree masters PhD or diploma doctoral GENDER DEMOGRAPHIC 78% male 19% female 3% prefer not to say %3D MARITAL STATUS 54% 41% 1% 0% 0% 4% widowed or widower single married divorced separated prefer not to say or never married AGE RANGE 25 - 34 years 50% 18 - 24 years 26% 35 - 44 years |14% 45 - 54 years 6% 55+ years 2% under 18 2% conovi your digital gateway to Iran For more information on Digital Iran 2012, or to commission your own survey, contact: e. [email protected] m. +971 50 113 7459

Digital Iran 2012

shared by whiteboxamir on Nov 23
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This infographic entitled Digital Iran 2012 was released by Chimigi, Iran’s first online research panel, based on a survey which benchmarks Iranian consumers on their Internet and mobile usage. The ...

Publisher

Conovi

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Tfour.me

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Technology
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