Digital Consumer Behavior While Sharing Personal Data

THE DATA CIRCLE OF TRUST WE ARE YOUR DIGITAL CONSUMERS. AND WE'RE READY TO GIVE. ARE YOU? Insights from an Infosys global study of 5,000 consumers in 5 countries RETAIL. BANKING. HEALTHCARE. WHO DO WE TRUST MORE WITH OUR PERSONAL DATA? IT ALL DEPENDS ON WHO CAN GIVE US MORE BENEFITS. WE'RE STILL MORE COMFORTABLE SHARING INFORMATION FACE-TO-FACE WITH COMPANIES Ш1 RETAIL BANKING HEALTHCARE 70% 87% 95% THINGS ARE CHANGING. WE'RE GETTING USED TO THE IDEA OF SHARING INFORMATION ONLINE (www Ш 75% 71% 63% BUT HOW COMFORTABLE WE ARE SHARING ONLINE DEPENDS ON WHERE WE COME FROM 74% 75% 60% AUSTRALIA 75% 62% 60% FRANCE 57% 56% 50% GERMANY 79% 78% 69% UK 88% 83% 77% USA WE MAY BE COMFORTABLE WITH THE IDEA, BUT WE DON'T ACTUALLY SHARE ONLINE AS MUCH AS WE WANT TO Ш 56% 49% 25% WHY'S THAT, YOU ASK? BECAUSE... ШI 72% 35% 95% feel that online promotions or emails they receive don't speak to their personal still prefer to share personal data with their doctor's office in person still feel that their current bank or financial institution does not have a clear process for addressing interests or needs fraudulent issues WE THINK COMPANIES CAN DO BETTER %3D 78% 82% 88% agree that they would be more likely to purchase from retailers again if they provided offers targeted to their interests, expect their bank to mine personal data to protect against fraud favor physicians being armed with electronic health information about patients wants or needs TALK TO US ON THE GO 71% 63% 66% consumers are more likely to purchase from a retailer when provided with offers targeted to their location want banks to are interested in mobile apps for tracking their health communicate with them about their account or transaction information via alerts to mobiles or smartphones WE'LL SHARE OUR EMAIL ID, BUT OUR SOCIAL PROFILE IS OFF LIMITS 73% Ш 78% 69% EMAIL ID 13% 9% 8% SOCIAL PROFILE DATA ANALYSIS, YOU SAY? HERE'S WHAT WE THINK IRRESPECTIVE OF WHO YOU ARE O INVASIVE 39% O CONVENIENT 33% HELPFUL 35% O TIME-SAVING 32% IRRITATING 27% A GOOD SERVICE 27% INNOVATIVE 21% 15% CURA WANT TO GET INSIDE OUR DATA CIRCLE OF TRUST? GET TO KNOW US BETTER DOWNLOAD FULL REPORT'ENGAGING WITH DIGITAL CONSUMERS' Visit www.infosys.com/digital-consumer-study Join the conversation with #DigitalConsumer Infosys Building Tomorrow's Enterprise R DANGEROUS 26% ESSARY21 EXPERIMENTAL 23%