Dev Tools: Foundation of the app economy

DEVELOPER ECONOMICS 2013 DEVELOPER NATION DEVELD EVELOPER NATION DEVELOPER TOOLS THE FOUNDATIONS OF THE APP ECONOMY Top insights from the Developer Economics 2013 report Published Jan 2013 www.DeveloperEconomics.com Cigien mobile WANT TO HAVE YOUR SAY ON DEVELOPER ECONOMICS? TAKE THE LATEST SURVEY (live until 6 May 2013) visionmobile.com/DS13info DEVELOPER MINDSHARE Top platforms used by developers 72% of developers use Android, 56% use i0S 72% HTML is the third most popular choice among 56% mobile developers, 50% of whom use the 50% HTML-based set of technologies as a deployment or 21% development platform 16% Windows Android iOS HTML BlackBerry Phone % of developers using a mobile platform, excluding those who also develop for desktop platforms APP MONETISATION Revenue distribution per mobile platform Above poverty line 32% 21% 39% 39% 23% Below poverty line 67% 33% 79% 77% less than 500$ more than 500$ $500 68% 61% 61% 67% of developers are below the "app poverty line" of $500 per app per month BlackBerry and Windows Phone lagging behind in terms of monetisation, but leading platforms also BlackBerry Windows Phone have issues. Android HTML iOS 61% of iOS and 68% of Android % of developers who are interested in making money and are above or below the "app poverty line" of $500 per app per month developers are below the poverty line APP MONETISATION Multi vs. Single platform 74% of developers use two or more platforms concurrently Number of platforms used Used by % of Average, per app by developers concurrently developers month revenue I platform 26% $653 Multi-platform offers 2 platforms 27% %24 $1,017 much better monetisation potential, as developers 3 platforms 22% $1,764 who use more than one 4 platforms 13% $2,155 platform have higher 5 platforms 7% $2,960 revenues 6 platforms • 3% $4,943 REVENUE MODELS Top used vs. top earning $1,014 Advertising is the most popular revenue model, used by 38% of developers – but subscriptions Advertising 38% OI $1,283 32% O pay more Pay-per-download Advertising is now the most $1,835 26% O In-app purchases popular revenue model for developers, but also the one with the least per-app $1,365 25% O Freemium revenue. Freemium & app purchases are also on the rise, growing by 50% since our previous survey $2,649 12% OI Subscriptions % of developers using each revenue model and average per app month revenue DEVELOPER TOOLS Popularity and use Most used in: Ad services Games Ad services are reaching Entertainment apps mass adoption for 34% 45% 49% developers – 34% are using Media apps at least one ad-service tool User analytics Entertainment apps 28% 36% 36% Education & reference apps Cross platform tools Games 90% of developers use 27% 36% 31% at least one third-party tool or service, with an Health & fitness apps Productivity/Media/ Comms/Music Back end as a Service average of 1.47 tools used concurrently 14% 19% 18% % of developers using each type of developer tool and % of developers using each type by app category CC The data presented in this infographic are based on an online survey of over 3,400 developers, conducted by VisionMobile in Q4 2012 CREATED BY: Cision mobile The full report is available for download at www.DeveloperEconomics.com VisionMobile is an ecosystems analyst firm working with top-5 telcos and handset makers. We are best known for Developer Economics, the de-facto knowledge hub of the app economy. We are also behind Telco Innovation Economics, the strategy workshops helping CxOs to define winning innovation strategies. Our mantra: distilling market noise into market sense. SPONSORED BY: at&t mozilla NOKIA