Destination Internet: How Mobile WiFi is Changing Our Travel Habits

DESTINATION: INTERNET HOW MOBILE WIFI IS CHANGING OUR TRAVEL HABITS WiFi availability is becoming a determining factor for Americans making travel plans, largely due to our inability to stop working. NO VACATION NATION Average paid vacation days unused: That's a 2012 9.2 7 48% 2011 6.2 increase. 57% Why forfeit vacation time? 33% 19% 20% 9% of Americans ended 2011 with unused vacation time. Too much work Don't want to get Can't afford Afraid to take behind at work to travel time off BLENDING WORK AND PLAY of Americans reported working during their vacations in 2011. brought at least one technology device Wireless devices outnumber 46% 81% people in the U.S. with them. 45% SMARTPHONE 35% MONITORED EMAILS 40% LAPTOP 22% CHECKED VOICEMAILS 35% MP3 PLAYER 22% TOOK PHONE CALLS 16% EREADER 312.8 MILLION U.S. RESIDENTS 12% TABLET 327.6 MILLION WIRELESS DEVICES IMPORTANCE OF WIFI FOR VACATIONERS Worth paying for? 64% of travelers say they'll choose a venue with free WiFi over one without. 88% 41% /2 65% More than of travelers expect WiFi to be free of charge in all lodging types. have never paid for WiFi access while traveling. said they have used free WiFi in an accommodation's lobby or common area to avoid paying for access. say they use only venues that offer free WIFİ. RVING & CAMPING HOTELS AIRLINES Passengers who used technology while in flight: 72% of private campgrounds and RV parks offered WiFi as of 2010. 28.4% 2011 38% 23.2% 2010 17.6% 2009 Do you choose a campground based on WiFi access? of travelers say free WiFi is a must for hotels. Yes, if it's free Yes, always 24% Passengers who accessed in-flight WiFi: 9.6% Rarely 2011 •153,000,000 44.1% 12.4% No 9.9% When I have wish free WiFi would become 31% standard in all hotels • 153,000 2009 to do business Which is more important: Free WiFi or a pool? 1 in 12 Most important hotel amenities: WiFi access 85% 66% Breakfast 78% Guest loyalty points 72% airline passengers uses a tablet. 22% 22% Restaurant 71% Tablets account for nearly 30% of technology use on commercial flights. 30% Shuttle service 66% Free WiFi Pool Don't care SOURCES: Harris Interactive, Kelton Research, CTIA, U.S. Census Bureau, In-Stat, TripAdvisor, National Association of RV Parks and Campgrounds, California Association of RV Parks and Campgrounds, RVtravel.com, Hotels.com. Chaddick Institute, Gogo Wireless singlepointK Owiflinmotion www.YourSinglePoint.com Copyright © 2013 Singlepoint Infographic designed by Mad Fish SEO