Desktop vs. Webmail vs. Mobile

DESKTOP VS. WEBMAIL vS. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH JULY SEPT NOV JAN MAY JULY 2010 2010 2010 2011 2011 2011 2011 7% 12% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS