A Designer’s Cheat Sheet for Marsala

COLOR HACKS: A DESIGNER'S CHEAT SHEET FOR MARSALA MARSALA (PANTONE 18-438) Marsala is a pretentious name for a pretentious color. A shade of red with undertones of brown and purple it is a warm and inviting color that combines a richness with earthiness that is challenging for many designers. Named color of the year 2015 by Pantone it will be seen in many graphic designs in the days to come. Equally hated and loved by designers it is already being adopted in many interior design trends and we can expect the use to increase in the second half of the year. WHEN SHOULD GRAPHIC DESIGNERS USE MARSALA? Use the color when you want to add just a bit of dramatic appeal to a design that evokes an elegance and strength that is associated with stable growth. Think purple, with a flair. WHAT THE DESIGN WORLD THINKS DESIGNEVERYDAYBLOG.COM Design "Marsala does have a down side, if the wrong shade is used or it is paired with the wrong colours it can look dreary and dated. Stick with richer versions of the hue and pair with light or vibrant colours. I love it paired with baby blue, it works so beautifully." PANTONE.COM "A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase." PANTONE COLOR PALETTE CHARACTERISTICS Marasla will be hated and loved around the world, even as it is used. For the early trendsetters here are several ways to use Marsala so you can make a statement with your design. BUTTER JEWEL TONE BEIGE TURQUOISE YELLOW HEX #002147 HEX #FCD791 HEX #00A474 HEX #FC3A6F ELEGANCE & GLAMOR STABLE & CONSERVATIVE AVANT-GARDE FOLK-ART TRIADIC MOCHA MONOCHRO- DEEP JADE COLOR POWDER MATIC SHADE SCHEME HEX #B87B5F HEX #107545 HEX #964F4C HEX #0FAD00 VINTAGE STABLE & MODERN NEUTRAL & PROFESSIONAL IMPULSIVE & FLASHY COLOR PALETTE CHARACTERISTICS *..... nnrinn Government Agencies, NGOS and Organizations need to stick with the monochromatic color scheme to establish authority. +, Those clients that want to Hospitality and Spa Establishments can also succeed stand apart opt for making a statement (marketing or gaming industry) try the Pop Art style of color use. with the use of the monochromatic color scheme or create an Avant Grande look. The clients in the Fashion and Media industry will have fun with the glamorous use of Marasala combinations that have a If your client is in the Restaurants, and Food Products industry make use of the triadic color combinations minimalist appeal. for Marsala. thJnkdesign SPINNING D ESIGN IDE As f /LOGODESIGNGURU y @LOGODESIGNGURU in /COMPANY/LOGODESIGNGURU 9* +LOGODESIGNGURUCORP