A day in the life...You and your mobile

A day in the life... You and your mobile "What time is it? What's the weather like today? Has anyone texted me in the night? Who's emailed me?" 150 TIMES IN A DAY, ON AVERAGE, PEOPLE GRAB THEIR PHONE THE TOP REASON IS TO CHECK MESSAGES MARY MEEKER 2013 INTERNET TRENDS, KPCB "How shall I listen to my music today? l'll plug into my smartphone and stream when I get to work" IN 2008 ovVER 80% OF PEOPLE LISTENED TO MUSIC VIA PC, IN 2012 80% LISTEN THROUGH SMARTPHONE AND TABLETS. "Phew I just got a text about my insurance, I didn't see the email and it's coming out of my bank 2 days before payday" INSURANCE COMPANIES ARE REDUCING DEFAULT PAYMENTS WITH SMS, OPEN RATES 99% - EMAIL AVERAGES 30% TO 50% - WITH ALL ARE NOW MESSAGES READ WITHIN 3 MINUTES OF RECEIPT. "What shall I do tonight?" *ORANGE WEDNESDAYS ORANGE WEDNESDAYS HAS BEEN PHENOMENALLY SUCCESS- FUL SINCE ITS INCEPTION 7 YEARS AGO. ORIGINALLY JUST ODEON CINEMAS, IT NOW RUNS ACROSS ALL MAJOR CHAINS IN THE UK AND HAS ROLLED OUT TO 7 EUROPEAN COUNTRIES. statistics GROWTH IN MARKETING SPEND ON SMS MESSAGING FROM 2011 - 2012 (IAB' PWC 2012) GROWTH IN MOBILE SPEND FROM 2011 - 2012 TO 148% £526M (IAB' PWC 2012) 2011 2012 MOBILE SPEND (£m) SMS TEXT MESSAGING USERS IN THE US SEND OR 62%00000 RECEIVE AN AVERAGE OF 55 MESSAGES PER DAY OF EMAILS READ DAILY ARE ON A SMARTPHONE(GOOGLE 2013) (FORRESTER 2012) 54% OF CONSUMERS WHO GREW UP WITH MOBILE TECHNOLOGY SAY "I PREFER TEXTING PEOPLE RATHER THAN TALKING TO THEM" COMPARED WITH 28% OF THOSE WHO DIDN'T(TIME INC 2012) 80%- 70%- 60%- 50%- 40%- 75% OF U.S. MOBILE SUBSCRIBERS SEND TEXT MESSAGES, 49% 49% 30%- DOWNLOAD APPS AND... 20%- 10% USE INTERNET BROWSERS. SMS APPS WEB TWO FIFTHS OF UK ADULTS NOW OWN A SMARTPHONE, WITH THE SAME PROPORTION SAYING THEIR PHONE IS THE MOST IMPORTANT DEVICE FOR ACCESSING THE INTERNET. (OFCOM COMMUNICATIONS REPORT 2012) THE AVERAGE BRITON NOW SENDS 50 TEXTS PER WEEK... WHICH HAS MORE DOUBLED IN FOUR YEARS - WITH OVER 150 BILLION TEXT MESSAGES SENT IN 2011. (OFCOM COMMUNICATIONS REPORT 2012) 58% OF PEOPLE COMMUNICATE WITH FRIENDS AND FAMILY VIA SMS AT LEAST ONCE PER DAY Infographic designed by Yodel Mobile yodel mobile Follow us on twitter @yodelmobile Web: www.yodelmobile.com Email: [email protected] TEXT FILM TO 241 SMS MESSAGING SPEND TEXT FILM TO 241 2011 2012