Click me
Transcribed

Data Footprints by Generations

DATA FOOTPRINTS BY GENERATI ONS UNTIL 2003 Since the beginning of time 5 BILLION GIGABYTES WORTH OF DATA humans generated that amout of data today, we generate EVERY 2 DAYS by nekt year we will generate that much data EVERY 10 MINUTES CoMOe Every individual, Every Generation leaves a digital footprint. Digital footprint is a term used to denote the sum of activities and behawiours recorded as an entitv (such as a person) interacts in a digital,environment. 75% OF THE INFORMATION IN THE DIGITAL UNIVERSE IS GENERATED BY INDIVIDUALS MILLENNIALS Generation K BOOMERS stats divided by apes 18-29 or <34 stats divided by ages 30-49 or 35-54 stats divided by ages 50-64 or 55- VIDEO VIEWING HABITS MILLENIALS GENERATION X BOOMERS WATCH MORE WATCH MORE WATCH THE LEAST VIDEO PER MONTH. VIDEO PER MONTH. VIDEO PER MONTH. TRADITIONAL TELEVISION 193HRS 18MINS TRADITIONAL TELEVISION TRADITIONAL TELEVISION 110HRS 18MINS 145HRS 3MINS OTHER VIDEO & TELEVISION 23HRS 25MINS OTHER VIDEO & TELEVISION 14HRS 54MINS OTHER VIDEO & TELEVISION 19HRS 09MINS TIMESHIFTED TELEVISION TIMESHIFTED TELEVISION (DVR, NETFLIX, ONDEMAND) TIMESHIFTED TELEVISION (DVR. NETFLIX ONDE (DVR. NETFLIX, ONDEMAND) 9HRS 30MINS 14HRS 54MINS 11HRS 29MINS ONLINE VIDEO ONLINE VIDEO ONLINE VIDEO 7HRS 38MINS 6HRS 01MINS 3HRS 45MINS VIDEO ON MOBILE PHONES VIDEO ON MOBILE PHONES VIDEO ON MOBILE PHONES 6HRS 05MINS 4HRS 45MINS 3HRS 54MINS 53.5GIGS /mant 58.4GIGS /month 44GIGS /manth Streaming or downloading 1 hour of video is approx. 1 gb (standard def) - 2.3 gb (high def) INTERNET USAGE GENERATION X BOOMERS 94% MILLENIALS 87% 74% USE THE INTERNET USE THE INTERNET USE THE INTERNET ACCESS % BROADBAND FROM HOME ACCESS BROADBAND FROM HOME ACCESS 76% BROADBAND FROM HOME 70% 60% CONNECT () 76% WIRELESSLY AWAY CONNECT CONNECT 88% WIRELESSLY AWAY FROM HOME ) 53% WIRELESSLY AWAY 0 FROM HOME FROM HOME From a Laptop or Mobile Device From a Laptop or Mobile Device USE A SMARTPHONE 42% AS THEIR MAIN WAY O 21% USE A SMARTPHONE AS THEIR MAIN WAY TO GET ONLINE. 10% USE A SMARTPHONE AS THEIR MAIN WAY TO GET ONLINE. TO GET ONLINE. TIME SPENT SSURFING ON COMPUTER TIME SPENT SURFING ON COMPUTER TIME SPENT SURFING ON COMPUTER 25HRS 54MINS 33HRS 04MINS 28HRS 27MINS uses up to uses up to uses up to 650MB /month 825MB /month 712.5MB 1 GIG - 1 GIG - 1 GIG - DATA PLAN USAGE DATA PLAN USAGE DATA PLAN USAGE ON MOBILE DEVICE ON MOBILE DEVICE ON MOBILE DEVICE 477.67MB/Mo 322MB/ MO -101.5MB/MO 1 hour of surfing the web = 1.5-25MB (AT&T) CONNECTED DEVICES OWN A 51% DESKTOP 66% OWN A o DESKTOP COMPUTER 62% OWN A DESKTOP COMPUTER COMPUTER OWN A OWN A OWN A 75% LAPTOP 69% LAPTOP 57% APTOP COMPUTER COMPUTER COMPUTER 18% OWN AN O 23% oWN AN D 16% oWN AN E-READER E-READER E-READER 24% OWN A TABLET OWN A D 27% TABLET D 15% oWN A TABLET OWN AN OWN AN OWN AN IPAD IPAD IPAD 38% OWN AN ANDROID OWN AN ANDROID OWN AN ANDROID 42 40% O) 66% OWN AN O: 59% OWN AN O 34% SMART PHONE OWN AN SMART PHONE SMART PHONE TELEVISION FOOTPRINT TELEVISION FOOTPRINT TELEVISION FOOTPRINT 53.5GIGS /month 58.4GIGS /mnth D44.0GIGS/month COMPUTER SURFING COMPUTER SURFING COMPUTER SURFING 650MBS /month 825MBS /month 712.5MBS /monh MOBILE SURFING MOBILE SURFING MOBILE SURFING O 322M 478 MBS /month MBS /month O 101.5MBS/n /month Generation X 59.5GIGS /month Millennials Boomers 54.69 GIGS /month 44.8GIGS manth TOTAL DATA FOOTPRINT TOTAL DATA FOOTPRINT TOTAL DATA FOOTPRINT • Watch the least amount of TV • Most connected to the internet • Use mostly mobile devices • Usually connect wirelessly • Highest % own laptops, smartphones • Use the most mobile data • Consume the most online video • Spend the most time online • Nearly even in desktop/laptop & broadband/wireless preference • Watch the most Television • Use the least amount of data in all levels • Prefer desktops • Prefer wired internet connections • Highest % of desktops, e-readers, and tablets • Lean towards Android devices • Spend slightly less time on the internet • Leave the largest data footprint • Tend to prefer Apple products To learn more about how organizations of all types are turning data into business value, visit WIKIBON.ORG/BIGDATA presented by Sources: Wikibon http://bls.gov/news.release/atus.t11.htm http://techcrunch.com/2010/08/04/schmidt-data http://pewinternet.org/-/media//Files/Reports/2012/PIP_Digital_differences_041312.pdf http://www.emarketer.com/Article.aspx?R=1009106&ecid=a6506033675d47f881651943c21c5ed4 http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010 http://www.statista.com/statistics/199060/age-distribution-of-internet-users-who-use-a-pc-to-access-the-internet http://www.statista.com/statistics/199061/age-distribution-of-internet-users-who-use-a-laptop-to-access-the-internet http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Nielsen-Cross-Platform-Report-Q2-2012-final.pdf

Data Footprints by Generations

shared by NowSourcing on Jan 10
533 views
3 shares
0 comments
Our data footprints keep on growing. This infographic highlights data footprints by generations.

Publisher

Wikibon

Tags

internet data

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size