The Cost of Customers

SalesVerge.com The Cost of Customers Your most expensive & most valuable asset BUDGET $ $0.60 cost per click x customer base 2Tews $1500 for 2000 4x6 postcards $200 - $20,000 for newspaper ads $100 per week for radio announcement $500 per month for web maintenance TIME 9-12% of small business budgets given to marketing 41% Salespeople spend 41% of their time selling by phone or face-to-face. warehouse space business license TT business equipment 16% I inventory 16% of time is employee salary spent on service calls or training etc. Many customers leave Of the customers who leave without buying, less than 40% come back Without purchasing SalesVerge.com Sources http://www.youngupstarts.com/2012/01/21Anfographic-small-business-and-marketing/ http://www.entrepreneur.com/article/83096 http://blog.sellingpower.com/gg/2011/02/how-much-time-do-your-salespeople-spend-selling.html http://www.americasbestcompanies.com/magazine/articles/lost-customer-if-found-please-return-to-business-owner.aspx SalesVerge.com The Cost of Customers Your most expensive & most valuable asset BUDGET $ $0.60 cost per click x customer base 2Tews $1500 for 2000 4x6 postcards $200 - $20,000 for newspaper ads $100 per week for radio announcement $500 per month for web maintenance TIME 9-12% of small business budgets given to marketing 41% Salespeople spend 41% of their time selling by phone or face-to-face. warehouse space business license TT business equipment 16% I inventory 16% of time is employee salary spent on service calls or training etc. Many customers leave Of the customers who leave without buying, less than 40% come back Without purchasing SalesVerge.com Sources http://www.youngupstarts.com/2012/01/21Anfographic-small-business-and-marketing/ http://www.entrepreneur.com/article/83096 http://blog.sellingpower.com/gg/2011/02/how-much-time-do-your-salespeople-spend-selling.html http://www.americasbestcompanies.com/magazine/articles/lost-customer-if-found-please-return-to-business-owner.aspx SalesVerge.com The Cost of Customers Your most expensive & most valuable asset BUDGET $ $0.60 cost per click x customer base 2Tews $1500 for 2000 4x6 postcards $200 - $20,000 for newspaper ads $100 per week for radio announcement $500 per month for web maintenance TIME 9-12% of small business budgets given to marketing 41% Salespeople spend 41% of their time selling by phone or face-to-face. warehouse space business license TT business equipment 16% I inventory 16% of time is employee salary spent on service calls or training etc. Many customers leave Of the customers who leave without buying, less than 40% come back Without purchasing SalesVerge.com Sources http://www.youngupstarts.com/2012/01/21Anfographic-small-business-and-marketing/ http://www.entrepreneur.com/article/83096 http://blog.sellingpower.com/gg/2011/02/how-much-time-do-your-salespeople-spend-selling.html http://www.americasbestcompanies.com/magazine/articles/lost-customer-if-found-please-return-to-business-owner.aspx SalesVerge.com The Cost of Customers Your most expensive & most valuable asset BUDGET $ $0.60 cost per click x customer base 2Tews $1500 for 2000 4x6 postcards $200 - $20,000 for newspaper ads $100 per week for radio announcement $500 per month for web maintenance TIME 9-12% of small business budgets given to marketing 41% Salespeople spend 41% of their time selling by phone or face-to-face. warehouse space business license TT business equipment 16% I inventory 16% of time is employee salary spent on service calls or training etc. Many customers leave Of the customers who leave without buying, less than 40% come back Without purchasing SalesVerge.com Sources http://www.youngupstarts.com/2012/01/21Anfographic-small-business-and-marketing/ http://www.entrepreneur.com/article/83096 http://blog.sellingpower.com/gg/2011/02/how-much-time-do-your-salespeople-spend-selling.html http://www.americasbestcompanies.com/magazine/articles/lost-customer-if-found-please-return-to-business-owner.aspx