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Content Diversity - Online Marketing

ONTENT DIVERSITY IN ONLINE MARKETING PAST WHAT WAS HAPPENING 70% 58% 94% Articles Press Releases Static Website Marketers chose Marketers chose PR Marketers had as an important tool in marketing. articles as their 'Website Content' top priority tactic. as their favorite tactic. Static Website 76% Percentage of Websites were static. 2011 PRESENTr WHAT'S IT LIKE TODAY 46% 44% 2012 Webinars Photos 46% of Marketers used Webinars in 2012. 44% of marketers use Slideshows and Photos. 90% Agency Marketers consider Videos to be the most created content form. 37.6 MILLION As a percerntage of Internet users, podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013 Podcast audience expected to grow to 37.6 Million in 2013. 10,000/Month 53% Marketers with a reported revenue above $10,000 a month used videos. of internet users had downloaded 19% podcasts to listen or view 87% of agency marketers said at a later date, Videos are the most created form of 37%** content. Blogs on Company website gave 55% more traffic and 97% more 200+Million Find blogs as the mobile views on Youtube every day. most valuable inbound links. type of content. 146.3 Million unique visitors on YouTube . 64% 33% Use Infographics to promote their business. Use blogs to promote business. Google Search trends for the term : Infographic was all time high. f 14 250 MILLION MIN Tweets a day. 21 Million unique visits. 67% of companies find new customers The average visit on Twitter lasts for 14 minutes. through Facebook. Average Pinterest visit lasts 17 minutes. CONTENT FOR RELEVANCE 20% Creating Content Relevarnt for Local Searches. The idea in a localization content strategy is to identify what content segments are unique to each geographical area and highlight those on a state level, city level, and even micro local level by building dedicated pages for these audiences. Google searches are for local business. FUTURE WHAT'S COMIN... 61% Play games on mobile regularly. EERTIFIED 59% Use Branded Apps. 1 BILLION Social Media spend on Gamification expected to reach 1 BilLlion in 2015. Google Plus + Google Author Rank will define rankings in SERPS 250 Million total Google+ accounts O150 M ACTIVE AUTHOR RANK II||| PR-based Sites with high AR Higher your Author Rank, greater will be the content Ranking contributors will earn better Page Ranks and rest will AR get a foster-child better visibility. treatment. results. 55% 32% Marketers say CMS More command over of most visited 1 Million sites accelerates content delivering personalized run on a CMS. personalization. content More focus on content for smart mobile devices (phones, tablets, watches). Content Personalization 3 TIPS will be the key to success. CMS to evolve into a Web Experience Management System. PERSONALIZE IT SM C CONTENT CROSSROADS Online Content Delivered SOURCES http://googleblog.blogspot.in/2011/11/google-pages-connect-with-all-things.html http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best-Marketing-Infographics-of- 2012-So-Far.aspx http://contentmarketinginstitute.com/2012/01/podcasts-content-marketing-strategy/ http://www.contentmarketinginstitute.com/wp-content/uploads/2011/12/B2B_Content_Marketing_2012.pdf http://www.socialmediaexaminer.com/7-reasons-to-rethink-your-blogging-strategy-new-research/ http://infographicsmania.com/the-inbound-marketing-process/ http://www.emarketer.com/newsroom/index.php/emarketer-webinar-key-digital-trends-2012/ http://www.virante.org/blog/2012/08/30/what-is-the-difference-between-google-authorship-and-author-rank/ http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google http://searchenginewatch.com/article/2141420/How-Google-Search-Plus-Your-World-is-Changing-SEO http://www.seoptimise.com/blog/2010/11/how-to-use-infographics-for-seo-linkbait.html

Content Diversity - Online Marketing

shared by ContentCrossroads on May 30
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Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge, what should content marketers focus on?

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