Consumerization of IT

CONSUMERIZATION OF INFORMATION TECHNOLOGY Consumerization of IT is a phrase that describes the trend for new information technology to emerge first in the consumer market and then spread into business organizations, resulting in the convergence of the IT and consumer electronics industries, and a shift in IT innovation from large businesses to the home. WIPRO Applying Thought DEMAND FOR SMART CONSUMER DEVICES AT THE WORKPLACE IS ON THE RISE CASE STUDY CONSUMERIZATION OF IT ENABLES NEW POSSIBILITIES WHICH CAN FUEL BUSINESSES VALUE will support 90% business applica OF ORGANIZATIONS tions on personal mobile devices by Proctor & Gamble's Connect+Develop, a systemic, company-wide open innovation program has been a phenomenal success. 2014 MORE THAN 50% P&G innovation currently developed with partner companies BY 2013 1/3rd 60% 40% OF THE WORKFORCE will be capable to work remotely. OF EMPLOYEES OF PARTNERS have multiple deals with P&G P&G use a smart- phone at work 50% 31% OF WORKERS report that an employer's technology tools are critical in their decision to work for that employer $3 BILLION OF EMPLOYEES would like to in annual sales at partner companies driven by P&G shared innovation use smart- phones at work THE INCREASE IN CONSUMER MARKETS WHAT ARE THE TOP 5 CONCERNS OF COMPANIES? WILL FUEL GROWTH FOR THE ENTERPRISE 64% BY 2015 Mobile cloud computing will deliver annual revenues topping 59% 50% WEBSALES through social presence and mobile applications $20 BILLION 43 412 40% Total mobile apps and services market value will be $54.6 BILLION DEVICES USED TO ACCESS BUSINESS APPLICATIONS TOP 5 INDUSTRY VERTICALS THAT ALLOWS PERSONAL DEVICES AT WORKPLACE Consumer technologies are bringing shift in global business engagements and transactions. Wipro is at the forefront of developing these consumer technologies, helping organizations EDUCATION 1) 80% HEALTHCARE modernize their IT environments and unleash 69% 30% 702 their growth potential. IT SERVICES 68% SOURCES HOSPITALITY 1) Dell: Consumerization is coming - is your enterprise ready? Dell: The Mobile Worker Movement- Jul 2011 Intel: "Cosumerisation: What is in Seore for IT? Insights and Market Research", July 2010 2http//www.pg.oom/en US/downloadvinnovative/C_D factsheet.pdf 3Gartner Inc, Forester Research, ABI Rescarch 4& 5) Trend Micro Consumerization Report 6) Unisys & IDC: Information Worker Čustom Survey, May 2010 & 2011 65% 40% 60% CONSULTING 65% • PERSONALY OWNED • COMPANY OWNED DO BUSINESS BETTER NYSE WIT OVER 130.000 EMPLOYEES | 54 COUNTRIES | CONSULTING | SYSTEM INTEGRATION | OUTSOURCING LIVANA PARTNERS 3INYITJWOJ SSO1 VIYO