The Connected Shopper

THE CONNECTED SHOPPER Showrooming has become an obsession in retall and mobile marketing circles. It is true that some shoppers are using their phones whille in store to look for deals from competitors and end up making purchases elsewhere. But, the bigger opportunity is to focus your energy and dollars on winning the "moble connected shopper" Who are they? What are they doing? How are they purchasing? Let's take a look. WHO ARE THEY? 66% 30% 56% MALE 39% NO KIDS N HOUSEHOLD 45+ YEARS OLD EARN 150100K 37% 32% 15 13 10 41% Who do they communicate with first? Frequency of checking phone (amount of times/day) When are they on their phone? WHAT ARE THEY DOING? (IN-STORE ACTIVITIES) Compared prices on a competitor's website - Looked upP productreview Scarned a QR Barcode for product Information or an offer - Researched a product on the store's website Useda company's app in the store Checked-in uzing a location-based service to get a deal - Purchased product from the store's website after you'd left Sent a text message to get more Information on a product or offer Purchaseda product from a competitor 54% 51% 45% 33% 28% 19% 18% 17% 15% I SHOWROOM ING BEYOND SHOWROOMING HOW ARE THEY PURCHASING? 64% 76 54 67 44% MADE A MOBILE PURCHASE Use coupons et least halr of the time. Exped no direrence in mobile coupans OF PURCHASES ARE FROM 20-449 Have ever used a mobile coupon. vibes Vbos Mobllo Consumor Survey ALgust 2012 Sample sbzo 1,006