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CIO State Of Mind

CIO THE State OF Mind HOW TO SUCCESSFULLY ENGAGE WITH CIOS What's In Store For 2014 CIOS Optimistic When It Comes to IT Spending 58% expect IT spending to increase in 2014 vs. 2013 Business Pain Points: 1. Lowering Costs 2. Network Uptime 3. IT Innovation Half would like their IT organization to spend more time on innovation 4. Security Breaches Do more with mobile 45% Improve security select priorities based on what's required to serve customers Do more with data analytics In Peers ClOs Trust 75% heavily rely on peers for input when they are making technology decisions WHO DO CIOS CONSIDER 69% 57% PEERS? turn to CIO/CTOS or VPs turn to IT management of IT at other companies at own company Leverage the fact that CIOS rely on other CIO peers include peer reviews and testimonials in your content assets It Takes A Village CIOs are involved throughout the technology purchase process, but so are many others across the organization Over 50% 12:Average number • of people involved of CIOS are involved in every stage Who Is Primarily Responsible For Each Stage? Executive IT IT Management Any corporate (exec, LOB or staff) IT Staff (CIO, VP of IT) 41% 47% 24% 40% 34% 27% 25% 21% 16% 8% 9% 10% Determining the need to purchase Defining requirements or architecture Evaluation/recommendation 62% 52% 33% 49% 25% 16% 20% 12% 13% 11% 3% . 1. Selection Authorization/approval Implementation While the CIO is the ultimate decision maker, the purchase process is extremely collaborative-ensure your marketing strategy reaches across all influencers 73% say their LOB or corporate management counterparts (CMOS, Chief Sales Officers, Chief Data Officers) are important to them when it comes to making tech decisions 65% IT executive-level title usually or always gets involved for new tech purchases Prioritizing Your Paid, Owned, Earned Media Strategy Top EDITORIAL Sources Used Top VENDOR Sources Used 1. Webinars 1. Webinars 2. Digital magazines/e-books 2. Vendor websites 3. Research reports 3. White papers or case studies CIOs use many editorially-driven and vendor-driven sources. Tech marketers need a strong, integrated paid, owned, earned media strategy to ensure all your bases are covered. To schedule an appointment with a UBM Tech sales representative to see the complete "The CIO State of Mind - How to Successfully Engage with CIOS" research report, or for more information on how UBM Tech can help you reach senior IT executives, contact Winnie Ng, VP of Marketing, at [email protected]. Data: 2014 UBM Tech "The CIOState of Mind - How To Successfully Engage with CIOS" survey of 150 senior level IT executives including CIOS, CTOS, EVPS, and VPs Create Your Next Customer ► UBM Tech @cync_marketing IT Priorities

CIO State Of Mind

shared by CYNC_marketing on Aug 04
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This infographic covers how to successfully engage with CIOs based off InformationWeek's "The CIO State of Mind" research report. While the CIO may be the ultimate decision maker, the organizational ...

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