Bradley Associates News: How to Deal with Dark Social

Bradley Associates News Blog Information Bradieg Associates Nees Blog Information BRADLEY ASSOCIATES NEWS How to Deal with Dark Social The term "dark social" has been making the rounds lately in the marketing industry and despite the ominous- sounding name, it does not necessarily point to something terribly bad. Actually, if anything, its supposed to be the natural way of sharing and consuming information using less conventional and usually less convenient ways. Stuff shared via dark social is kely to be more effectively consumed as the senders are not counting on any form of reward for sharing the info and the receivers are certain that it is something relevant to them. For instance, uses may ead a tweet fom Bradiey Associates News and not actually etveet t but instead, mailor text that information to his friend. He might also choose to print it out to give to his mom or manualy write it on a piece of note then put it up on the fridge. Sharing via these socalleddarksocialchannels is something that makes advertisers lives more difficult as itis not easy to track such adtivities, ifzall Then there are those online uses who dont interact at al. Thesesocaled lurkers neithershae nor post information, they just keep what they learn to themaelves. In short, your content could actually geting widely consumed and shared without you knowing. As Bradley Associzes News previously reported, 'darksocia accounts for almost 70% of the worldwide sharing activity online. In the US alone, 90% of online uses admit to regulaty sharing info through dark social channels. Basically, there is a very significant percentage of online conversations that ended up getting ignored and untapped by any marketing strategy. For advertisers and business owners, that study just confirmed what many suspected - that there's a lot more work to be done to truly maximize the power of online platforms. How then could we hope to measure. let alone understand the behaviors of a large chunk of users who are just lurking around? ls that even possible? While creative content straegies are usualy custom-made for your visible audience, our best bet for now is to remember that there are lurkers being exposed to that same content. The following are some stuff you can try to hopefully get across your invisible audience: - Stay on top of the current trends and tailor content accordingly- - Keep your content fresh and update regularly- - Uslize advance Google Analytics.