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Big Data + Brick and Mortar Stores

Big data Driving Brick and mortar stores consumer intimacy Traditional brick and mortar stores are leveraging big data to improve their customer's shopping experience. The result: an in-store retail revolution. Customers prefer in-store to online shopping. Human connection (Face-to-face) Immediate Community gratification (Buy immediately) (Shop with family, friends) Palpability (A sensory experience) Personal service (Store employees) Big data is improving the retail customer experience, delivering experiences tailored to individual shoppers. Thanks to algorithms being able to identify shoppers by their names, remember their last few purchases, and even help store employees customize storefronts so they showcase popular products, big data is driving customer intimacy. Big data is guiding shoppers to discover associated products. Interactive display units and kiosks track what's in a customer's cart and, based on that information, beam recommendations straight to their smartphones. Big data is tracking and analyzing shopper behavior across visits. Will help retailers optimize store layouts, fixtures, staffing, and even product offering. Big data will only enhance in-store experiences. Immersive, experiential spaces will offer collaboration and experiences that can't be provided online. Wall-lined digital Interactive zones will also Stores will stream populate stores. A couple buying a new sofa will be able screens will offer information on instantaneous store-related events straight to customer's smartphones or changes of to install the sofa in their environment. digitally restored living room, beamed straight to the store. tablets. Retailers are leveraging technology to collect more data. Video Combined with big data analysis, videos from store cameras can provide insight on a customer's age, gender and ethnicity. Cameras can also track critical body indicators such as a customer's body temperature, gait, and posture, which could help retailers determine a customer's health, mood, and buying habits. Surveillance cameras mounted on Mannequins have cameras the door of a store detect a for eyes and analyze shoppers' faces to detect returning customer and instantly beams identifying information to an age, gender, ethnicity, and time spent, helping retailers adapt marketing strategy. app on the sales associate's tablet. Social media Tweets or Facebook posts offer retailers a highly detailed picture of an individual's age, gender or even family situation. Mobile devices Mobile devices offer a new horizon in consumer knowledge, especially considering that they are becoming the predominant standard for digital interaction. With this knowledge, retailers can send targeted alerts and promotions to in-store customers in real time. Bottom line: Big data will revolutionize the retail store shopping experience. Today With big data Retailers may know what Will help retailers predict what customers actually want. customers want. Retailers help customers research, decide, and buy. Will let customers shop whenever they want to. Retailers will offer customized Retailers provide products. shopping experiences unique to each individual customer. Will enhance and solidify this relationship immeasurably by allowing retailers to provide customers smart, Retailers strive to create a pre- and post-purchase relationship with the customer. contextual information relevant to their shopping needs. SOURCES: WD Partners. "Amazon Can't Do That: Consumer Desire & The Store of the Future" November 2013. http://www.bizjournals.com/prnewswire/press_releases/ 2013/11/21/MN21925 National Retail Federation. "The Future of Retail: A Perspective on Emerging Technology and Store Formats" February 2014. http://www.nrf.com/modules.php?name=News&op=viewlive&s p_id=1775&parent_id%=1419&peer_rev=D0&nrf_or=0 DELL ClickZ. "How Big Data and Analytics Are Transforming In-Store Experience for Retailers" April 9, 2013. http://www.clickz.com/clickz/column/2260001/how-big-data-a nd-analytics-are-transforming-instore-experience-for-retailers http://www.cio.com.au/mediareleases/16253/big-data-will-brea the-life-into-bricks-and-mortar/ %24 -------

Big Data + Brick and Mortar Stores

shared by GroupSJR on May 14
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Traditional retail locations are leveraging big data to improve the shopping experience.

Publisher

Dell

Category

Technology
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