A Beginner's Guide To Guest Blogging

O tide INTERACTIVE GROUP A BEGINNER'S GUIDE TO GUEST BLOGGING STEP 1: DISCOVER Find Blogging Opportunities Prior to any writing or posting, you need to understand discover the opportunities and communities. Guest blogging should never be your SEO strategy; it should be a small percentage of your ongoing efforts in that strategy. You first must find these opportunities online, use your industry knowledge and look where people are getting their news and information. Another method to discover guest blogs is to search for "your term" guest blog in Google to find open blogs that are known for guest blogging. • Google search “industry phrase" submit a guest post • Ask your community • Where do you get your news and resources? STEP 2: QUALIFY Make Sure Blog Meets Standards Once you have found a blog or website that you would like to reach out to, you need to qualify the blog to make sure that it will be valuable for your business and valuable in your link profile. The goal should not always be to get links, but to increase your brand awareness and provide value. If you continue to provide value online, links will come naturally. You want to stay away from low quality sites for many reasons, but it will be a waste of your time and efforts in establishing your brand. • Domain Authority (metric by moz.com) • Frequency of posts • Quality of content STEP 3: BRAINSTORM Generate Creative Ideas When you have a website in mind its time to brainstorm. The last thing a Webmaster, moderator wants to hear is a non genuine email from someone asking to guest blog. Great content comes from demand. What do your customers, industry colleagues and community want to know or learn? Come up with several great ideas that you can prepare for and pitch for the moderator. And remember to provide value. • What are common questions your customers have? • What is a problem in the industry you want to discuss? • What is a topic that is commonly misunderstood in your industry? • What resources can you create? STEP 4: PITCH Propose Your Topic The pitch is a crucial step in the guest blogging process. When sending the initial contact, it is very important to take the time prior to understand the type of content that they website publishes and make a genuine effort to provide great content for them. These moderators see a lot of spam email and won't waste any time on an insincere request. • Be genuine • Find a common point of interest • Provide details of post STEP 5: DIRECTION Establish Article Direction The moderator will respond accordingly, if they respond positively they will confirm your angle and depending on the moderator, they will recommend changes or give direction. The direction that the moderator gives is important, you need to make sure you address their direction in the article that your write, however do not let it dictate your writing and sound unnatural. • Be open to ideas • Appreciate the opportunity • Don't pressure the moderator STEP 6: WRITE Write Your Content With the established direction and confirmation from the moderator, being the writing process. Your initial draft needs to be your final. You only have one shot to gain their trust and it is important that they see you were consistent with their direction and is not just a blog about you and your company. The last thing the moderator wants to see is a 900-word ad for your business. • Don't push your business • Provide value • Proof and re-proof your article STEP 7: REVIEW Moderator Reviews Content After you submit your article to the moderator, don't be alarmed if the response isn't immediate and give the moderator time to review on his or her own time. Set a reminder to follow up 3 - 4 days later and don't be pushy. The moderator will accept, deny or request feedback on the article. Whatever the response, be grateful for the opportunity because you may reach out to them in the future. • Don't be pushy • Respond well to criticism • Appreciate the opportunity STEP 8: REVISIONS Revise Article Per Moderator If the moderator requests changes to your article, review them and make the necessary changes as long as it doesn't diminish the value. If the moderator diminishes the value of your article in their requests, it may not be the best opportunity for you and your business. Make the changes quickly and correctly, don't let too much time pass before responding with the revisions because you want the article to be fresh in their mind. • Respond quickly • Don't be offended by criticism • Ask for clarification if needed STEP 9: PUBLISH Article Published & Review In most cases the moderator will notify you that the article is scheduled or will be scheduled to post. In other cases, they will post the article without notifying you. Once the article has been published, review to make sure that it is correct and attributed properly. With all content that you have written, it is important to respond to commenters and provide answers to questions and feedback from the article. • Properly thank the moderator Make sure attributed properly • Verify content • Respond to commenters O tide INTERACTIVE GROUP