Basket Abandonment Stats - Q2 2013

SaleCycle 02 2013 BASKET ABANDONMENT STATS Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels & Ralph Lauren) here's 7 big basket abandonment stats from April, May & June 2013 CLICH THROUGH RATE Traditional Basket Marketing Abandonment Vs Emails Emails CTR of Traditional Marketing Emails A 14.2% CTR of Basket Abandonment Emails ČTRS 4% 14.2% 66 "Traditional email marketing achieves an average click-through rate of around 4%, proving the importance of relevancy that basket abandonment emails deliver. Clean, responsive designs which incorporate strong brand imagery along with full product details typically perform best." - Dominic Edmunds, SaleCycle President QUARTERLY UPDATE: Q1 v Q2 Most abandonments Abandonment is on the up, with happen between 11am & THU over three-quarters of shopping 12pm with Thursday the carts abandoned in Q2 most common day. 11AM-12PM 75.5% THURSDAYS 01 2013 Almost half of all basket Over a third of email abandonment emails clicks lead to a purchase are opened. back on site 45.7 % 34.9% Q1 2013 Q1 2013 The AOV of purchases from Every single basket basket abandonment abandonment email emails is 18% higher than sent, delivers over $6 typical purchases in revenue. 18.0% $6.07 Q1 2013 Q1 2013 Want a report specific to your industry sector? Contact us at [email protected] and we'll send you one completely free! O VISIT US ONLINE SaleCycle @SaleCycle.com V TWEET US