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Attitudes and Behaviors of Today’s Smartphone Users in the U.S.

PORTRAIT OF TODAY'S SMARTPHONE SMARTPHONE USER =========: BY GADGETZGEEK.COM WHO ARE SMARTPHONE USERS AGE BREAKOUT 44% 26% 21% 18% 15% 40% 44% of the U.S. internet population (ages of 8-64) owns a smartphone 4% in the 8-11 age group own a smartphone. 9% in the 12-17 age group own a smartphone. 5% Decrease compared to 2011 18% in the 18-24 age group own a smartphone. 26% in the 25-34 age group own a smartphone 21% in the 35-44 age group own a smartphone. 51% in the 45-54 age group own a smartphone. 5% Increase compared to 2011 8% in the 55-64 age group own a smartphone. YEAR ON YEAR CHANGE IN SMARTPHONE USAGE 73.2 Million 107.0 Million 136.7 Million (31%) (44%) (57%) 2011 2012 2013 (Up to March) SMARTPHONE ADOPTION BY GENDER (2012 VS 2011) Female (-30%) Male (-3%) I 2012 52%, 49% 48%, 51% 1 2011 HOW ARE THEY USING SMARTPHONES, ASIDE FROM MAKING CALLS? 43% 14% 46% 39% 48% 58% 59% 93% • 93% use smartphones to regularly access content and information 46% listen to music • 59% use to access the internet • 43% play games O 58% use to check email • 39% download and use apps • 48% use a social network • 14% make purchases PRIMARY TYPES OF CONTENT ACCESSED BY SMARTPHONE USERS 47% 31% 29% 24% access weather information access video access local news access national news SMARTPHONES OWNED BY PLATFORM Android 46% Iphone 35% Blackbery Windows Mobile Phone NOKIA Nokia Smartphone Others SMARTPHONE ADOPTION BY OPERATING SYSTEM Android 38% Android 46% ios 26% iOS 35% Blackbery 25% Blackbery 16% Others 14% Others 11% 2011 2012 MORE THAN 50% OF THE SURVEYED USERS PREFER USING THEIR SMARTPHONE OVER USING PC, LAPTOP OR TABLET. SMARTPHONE ADVERTISING AND PURCHASING CONTENT > 24% of smartphone users have purchased any sort of content. GadgetzGeek.com 14% of smartphone apps downloaded by those reporting last year were paid apps. YOUR AD HERE D 10% of iPhone content consumers have bought apps in the past year compared to 34% of those on Android iPhone content consumers spend more on apps than those using Android. Content buyers perceive smartphone advertising more favorably than smartphone content consumers as a whole and are more likely to take action after seeing smartphone ads. iPhone content consumers perceive smartphone advertising more favorably than those on Android and are more likely to take action after seeing smartphone ads. PURCHASE ATTITUDES OF SMARTPHONE CONTENT USERS 79% have taken action after seeing an ad 25% 31% report that ads are unique have clicked through an ad and interesting 26% 30% report that ads are relevant have used a special offer or coupon 29% 27% of smartphone content purchasers indicate that smartphone ads are eye-catching have made a purchase on a PC 24% have made a purchase at a store as a direct result of an ad. SMARTPHONE APP MARKET 96% of smartphone content consumers downloaded apps in the past year averaging 36 apps per user. 96% 14% of all smartphone apps downloaded last year by those reporting are paid. 14% TYPE OF CONTENT PURCHASED BY SMARTPHONE USERS 24% of smartphone users report that they have purchased content for viewing on their smartphones. 22% of smartphone content buyers purchased video O 21% purchased books O 21% purchased entertainment content 19% purchased weather content Sources : GadgetzGeek.com http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Smartphone_User_--_Aug12_(Public).pdf Estimated audience size references the portion of U.S. internet population reflected in the sample (ages 8-64) as 236.2 million people in 2011, 243.2 million in 2012 and 249.7 million in 2013.

Attitudes and Behaviors of Today’s Smartphone Users in the U.S.

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Smartphones are not only extremely convenient but also portable, efficient and user-friendly. They have the capability of putting limitless power into our hands by offering a wide range of services. T...

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Technology
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