The Art of Improving App's Visibility in App Stores

ASO THE ART OF IMPROVING APP'S VISIBILITY IN APP STORES This guide will help you use App Store Optimization (ASO) to make your app stand out among 1000000 other apps featured in the Apple App Store and Google Play. 4. FACTS ABOUT ASO THAT YOU NEED TO KNOW: 1 OUTREACH PERSPECTIVE 2. ASO is about increasing the chances ASO has better results when you know of your app being discovered and downloaded by potential users. your target customers and use their language to present the app. 3. PROCESS 4. FACTORS ASO is a long-term process rather than a single activity performed once in an app's lifetime. The ASO process is influenced by direct and indirect types of factors. 63% OF APP USERS FIND APPS THROUGH ORGANIC 63% SEARCH. Making your app visible in app stores is like saying a big 'hello' HELLO! to your potential clients! FACTORS WITH DIRECTIMPACT on your app's position in app stores A. 1. KEYWORDS The right keywords determine if an app will be visible to its potential users. In the ASO process the keyword's relevance, difficulty and search volume play a major role. Title example 2. APP'S TITLE SoundCloud For ASO purposes, the title should be descriptive, shortish and contain at least one important keyword. Music & Audio Discovery 3. APP PROFILE PAGE MORE THAN 90% OF PURCHASE DECISIONS ARE INFLUENCED BY VISUAL FACTORS. APP'S DESCRIPTION APP'S ICON SCREENSHOTS Should contain the rest of Should distinguish your app Should present how the app the relevant keywords and from the crowd, reflect the looks like and outline the app's identity and be consistent with the app's design. be a concise statement of all core app's functionalities. the benefits that your app can give to its users. FACTORS WITH INDIRECT IMPACT on your app's position in app stores 1. APP RATES Apps with better rates becomes more visible to the app store audience. GREAT APP! 2. APP REVIEWS IT'S SO Apps with positive and enthusiastic reviews have a higher position in the app store's search results. BUGGY:( Version 2.0 3. APP UPDATES Every improvement, new version and upgrade influence the app's position in app stores. APPCASE A SIMPLE WEB TOOL FOR IMPROVING APP'S VISIBILITY IN APP STORES. Visit getappcase.com SOURCE: http://blog.kissmetrics.com/app-store-optimization/ https://getappcase.com/blog/aso/everything-need-know-app-store-optimization http://blog.yudu.com/2013/04/22/a-few-notes-on-app-store-optimization/ http://www.searchenginejournal.com/definitive-guide-app-store-optimization-aso/78719/ http://dancounsell.com/articles/what-is-aso-app-store-optimisation