Apple iPad Trend Data Commences New Mobclix Index Series

mobclix Index July 2010 THERE ARE 284,989 IPHONE APPS THAT ARE COMPATIBLE ON THE IPAD 50%- RICH MEDIA VIDEO ADS HAVE A 10.7X HIGHER CTR THAN STANDARD DISPLAY ADS ON THE IPAD 45%- 3 40% 35%- 30%- 2 25%- E 15%- STANDARD RICH MEDIA THE GAME CATEGORY FOR IPAD APPS HAS A 20% MARKET SHARE ENTERTAINMENT BOOKS TRAVEL GAMES UTILITIES 20% EDUCATION IPAD USERS HAVE A 3X HIGHER USAGE TIME THAN THE SAME GAME ON THE IPHONE .8 IPAD APPS ON AVERAGE HAVE A 5X HIGHER 5X ECPM THAN IPHONE APPS иХ