Anatomy of Internet Ad Design

IIMIIMIIMIII• ANATOMY o INTERNET AD DESIGN INTERNET ADS HAVE ELEMENTS THAT HELP THEM PERFORM WELL WHEN USED IN OPTIMIZED ONLINE ADVERTISING CAMPAIGNS. THESE CRITICAL ORGANS MAKE UP THE ANATOMY OF WELL-DESIGNED BANNERS, EMAILS, AND LANDING PAGES. A HEALTHY BANNER AD HAS THESE 3 KEY PARTS. HEALTHY PILLS 25% OFF SHOP NOW CODE 250FF 3 A banner needs to attract the attention of the eye with a great design, interactivity, branding, and imagery. COHESIVE BRANDING EXCITING OFFER Create a sense of urgency in your viewer's brain with an exciting promotion, but quickly tell them where to click. 3 CALL TO ACTION (CTA) A HEALTHY EMAIL AD HAS THESE 6 KEY PARTS. COHESIVE BRANDING HEALTHY PILLS QUICK LINKS/NAVIGATION BEST DEALS | TOP PRODUCTS | TOP CATEGORIES 25% OFF! CODE: 250FF 3 EXCITING HEADLINE/CTA ABOVE FOLD OUR BIGGEST SALE EVER! 4 SHORT INTERESTING FEATURES This product is life changing. Our product is one-of-a-kind and full of healthy vitamins and minerals. All products come with our 100% Money Back Guarantee. 5 OTHER WAYS TO CONNECT 6 A WAY TO UNSUBSCRIBE SHOP NOW BEST DEALS TOP PRODUCTS TOP CATEGORIES If you are Interested in finding out what the v deals from Healthy Pillis are, click here to read all about them. They range from 10% to 50% ofr. Our newest product, the Green PIII 2000, Is our top product this week. we are also starting to carry the Blue and Red PIlls for your health and wellness needs. Our Healthy PIls are our best selling category of pills. We also have sold a lot of our Semil- Healthy pls and they rank #2 in our top categorles. Visually, your emal should showcase a main headline & CTA above the fold, with smaller headlines & CTAS below best r new e 4 SHOP NOW SHOP NOW SHOP NOW Give your readers brain teaser text & invite them to connect with you ouside the email. CONNECT WITH US UNSUBSCRIBE A HEALTHY LANDING PAGE HAS THESE 6 KEY PARTS. HEALTHY PILLS 1 COHESIVE BRANDING 2 EXCITING HEADLINE/OFFER CHANGE YOUR HEALTH FORM/CALL TO ACTION ABOVE FOLD AND SAVE 25% NOW! Our product is one-of-a-kind and full of healthy vitamins and minerals. All products come with our 100% Money Back Guarantee. REVIEWS/TESTIMONIALS 4 AWARDS/TRUST SYMBOLS ABOUT THE STAFF/COMPANY HISTORY 3 ORDER NOw A landing page should feature the action items prominently, above the fold. If there is a form, keep it short & simple. "THIS PRODUCT REALLY REVIEWS DOES WORK AND HELPED ME!" Google yelp* "I have only been on the program for a couple of days and I can tell a difference. Amazing product, highly recommended. I will definitely be ordering again." - Sue Smith, Dallas, TX 4 ConsumerReports.org OUR FOUNDER, DR. JONES Wear your heart on your sleeve by featuring your history or information on your staff. AWARDS Dr. Jones earned his Bachelor of Arts degree In Neuroblology (1984) and his Medicai Degree (1989), both at the University of Virginla. A BIT OF OUR HISTORY Potential customers want to see what Our company has over 50 years of experlence In custom manufacturing and packaging nutritional supplements and consumer health products. Our products are all manufactured In a global, CGMP qualified facility that adheres to unparal- leled procedural standards. other customers have to say. Showcase good testimonials to put their minds at ease. INFOGRAPHIC BY PEPPERJAM EXCHANGE @PJEXCHANGE facebook WEBSITE PEPPERJAM.COM PHONE 877.796.5700 P @PJEXCHANGE /PEPPERJAMEXCHANGE