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AMP (Accelerated Mobile Page) For Dummies

AMP FOR DUMMIES Google is all set to launch its AMP (Accelerated Mobile Page) project at the end of this month. In fact, they have already started testing it in mobile web searches,in their news search carousal. But before we dive in to its technicalities and the yses, let's get to know more about what AMP is all about, shall we? WHAT IS AMP? 75% 50 % AMP, or Accelerated Mobile Pages, is a project launched by Google to streamline article searches in mobile by having them load instantly. With Google putting more and more emphasis on mobile searches, and subsequent optimization of websites to make them more mobile friendly, AMP will play a big role in the Digital Marketing business in the days to come. 4 HOW IT WORKS? 1 AMP provides a stripped down version of mobile web, called AMP-HTML. AMP-HTML It dumps traditional web elements that slows down a website, e.g- JavaScript and other third-party scripts, and as a result provides a fast loading and no-frills version of a webpage. 2 JS 3 AMP also caches content, so that Google can fetch the page quickly. It has been claimed that AMP HTML can make any website load approximately 14% to 85% faster than normal HTML based websites. FUTURE OF AMP? Right now, AMP is being used to improve publisher websites. This is because websites whose goals are to distribute anything other SUCCESS than contents and ads will find that the limitations of AMP are too restrictive. But we believe the success of AMP will convince Google to integrate AMP for other websites too in the future. CRAFTED BY CLIXLOGIX TECHNOLOGIES INTELLIGENT WEB SOLUTIONS 100 % 25%

AMP (Accelerated Mobile Page) For Dummies

shared by clixlogixtech on Apr 08
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People use the internet extensively and like to stay connected even on the go now that smartphones are everywhere. Google's AMP (Accelerated Mobile Page) project aims to improve user experience by mak...

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Clixlogix

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Technology
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