Africa Mobile Penetration & M-Commerce Usage

Africa Mobile Penetration & M-Commerce Usage

Mobile Penetration

Percentage of mobile owners compared to population across different regions

97% North America

100% Latin America

126% Western Europe

123% Central & Eastern Europe

55% of Mobile Penetration in Africa

96% Middle East

70% India

69% China

82% Rest of Asia-Pacific

Mobile Subscriptions

Number of mobile phone subscriptions across different regions - data are in million

1,050 - Rest of Asia-Pacific

937 - China

860 - India

610 - Africa

610 - Latin America

595 - Central & Eastern Europe

519 - Western Europe

324 - North America

244 - Middle East

Africa is the fourth region for number of mobile subscriptions

Smartphone Penetration

Percentage of smartphone ownership and growth projection across different regions

Asia-Pacific 44% +26%

North America 31% +14%

Africa/ Middle East 31% +28%

Europe 30% 13%

Latin America 26% +23%

Africa/Middle East is the fastest growing area in terms of smartphone ownership

M-Commerce Usage

Number of m-commerce usercompared to mobile users and population

120m (Total population)

90m (mobile phone penetration)

40m (m-commerce users)

around 33% of population

use m-commerce

M-Commerce by Country

Usage percentage of mobile commerce in Tanzania, Ghana and South Africa

Mobile Money Services

Ghana 9%

Tanzania 67%

South Africa 24%

M-Commerce Services

Most common m-commerce services in Tanzania, Ghana and South Africa


Buying air time/phone credit 50%

Transferring money 38%

Paying bills - water, power etc 13%


Buying air time/ phone credit 5%

Reading account details 2%

Transferring money 1%

South Africa

Buying air time or phone credit 12%

Receiving wages/ salary 10%

Reading account details 8%

What m-commerce services do people use the most? Air time and phone credit purchase are on top of the list in all three countries, whilst money transfers and account access are also common.

Africa Mobile Penetration & M-Commerce Usage

shared by lrinfographic on Nov 13, 2012 in Technology


0 faves



A visual overview, info-graphic on the usage of mobiles in Africa. An insight is given into mobile penetration, subscriptions, smartphones and mobile commerce in Africa.
Category: Technology


Expat Forum
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size