8 Ways to Reduce Website Bounce Rate

Bounce Rate 8 WAYS TO REDUCE BOUNCE RATE FOR BETTER SITE RANKING What is Bounce Rate ? It allows to measure the quality of your website traffic. The percentage of web site visitors which view only one page of your website and then leave without taking any other action and return on the search engine. Definition A high bounce rate can have two meanings: The users find the information right away. It reflects quality and relevant content with no need for further investigation (e.g. Positive dictionary website). Aspect It reflects a slow website, with bad design, many intrusive ads, irrelevant and poor quality content. Negative Aspect Bounce rate is important -Bounce Rate is a good indication of the quality of your website - A key parameter in the Google ranking algorithm How to reduce Bounce rate ? Improve web design - More attractive design - Make it easy to visit additional pages - Intuitive navigation Internal text linking Good way to provide additional content relative to visited page: - Improve user's experiences - Reduce bounce rate Increase speed - Site speed improve your website ranking - Site speed is a parameter of Google algorithm Before After Create quality content Visitors actions Website results Step 3 High quality content, regular publication. Visitors register for your newsletter Improve your website rank Step 2 Original and relevant content. Visitors stay longer & come back Increase time on site Step 1 Creative content. Attract more visitors Increase traffic HOW TO BECOME BETTER RANKED IN SEARCH ENGINES ? Information segmentation Time on site Raise interaction Internal search engine - Google measures the time on site in its ranking. - WAYS TO IMPROVE: additional content, video, events... - Comment system - Social sharíng buttons - Related topics widgets - Discussion boards - Polls -Drives the traffic to other relevant pages. Research and use the keyword specific to the information you want to present. - Increase page view. infocc Authors: Brenn Le Colleter - Ewan Lefranc Piktochart I make information beautiful