6 ways to shake up social in your app

Bē 6 ways to shake up social in your app in MANY APPS ADD SOCIAL AS A MECHANISM TO SPREAD THE WORD BUT THIS DOESN'T ALWAYS FLY TOO WELL WITH THE USERS AS IT'S REGARDED AS SHAMELESS PROMOTION. HOWEVER, THERE ARE SOCIAL ADDITIONS THAT HAVE BOOSTED APPS ENORMOUSLY BY PROVIDING CONVENIENCE, INTERACTION OR EXPRESSION. IT ALL BOILS DOWN TO CREATING VALUE FOR THE USERS. HERE'S HOW... 80% COMPLEMENT THE USER JOURNEY One of the main benefits of social integration into mobile applications is the on-the-go information provided. of the top 15 apps had some sort of social or local dynamic. Yelp! saved you from a bad restaurant. Sunrise lets you connect your calendar with different social networks to display event invites. Waze has 50 million users, including your Facebook friends, sharing real-time road travel information. SOCIAL INTERACTION WITH A CLEAR PURPOSE Create friendly competition, bragging rights or mutual benefits for users through socializing. Candy Crush Saga Need to Cooperate with their Facebook 500 friends to improve their million plays per day in Hong Kong score in the are playing game. 6 million paying subscribers and a total of 24 million users (25% of users pay) PROVIDE AN OUTLET FOR USERS TO EXPRESS THEMSELVES +1 billion < shares on Facebook million s Allow users to manifest their thoughts into existence. Social media can be a channel for 40 million your users to express their feelings, preferences and make recommendations to their friends. each day ((0) MOTIVATE OR ENCOURAGE Facebook Spotify The new surge of mobile fitness apps are good examples of mobile communities where app users encourage and motivate each other to get Of the people that join a brand community... Fitocracy Cody Nike+ Running uses social interaction as motivation to exercise, turning every 72% thought more positively of the brand as a result like into sounds of a cheering audience. GIVE USERS A SENSE OF INVOLVEMENT 66% felt more loyal to the brand A study by MarketingPower.com shows that if social elements in digital platforms provide feelings of human interaction users will feel more emotionally satisfied. 63% recommended others to join comments stream reviews section like or rating weekly poll button il. DON'T MAKE IT T00 INTRUSIVE Let the users get acquainted with your app first. When the users realize the app is awesome it will make more sense to create an account or link the app with a social network. 9. app 73% of app users express concern over personal data collection SOURCES: Mashable, Benedict Evans, CNN International Edition, The Washington Post, Fast Co.Create, Wave.5, Mobithinking and Marketingpower.com GOLDEN GEKKO IS A LEADING MOBILE SOLUTION PROVIDER OF NATIVE APPS, HTML5, MOBILE WEB AND BACKEND PLATFORMS. OUR 150+ CLIENTS INCLUDE BUDWEISER, TELEFONICA, SAMSUNG, JAGUAR, HEATHROW AIRPORT, VODAFONE, UNILEVER, P&G AND H&M. www.GOLDENGEKKO.COM