5 Trends in European Digital Consumption

5 trends in european digital consumption

1) the second big bang in commerce

Britain, France

it 47% , 42%

games 41%, 27%

clothing 24%, 19%

office supplies 25% 13%

shoes 21% 15%

hygiene 13% 18%

diy 15% 5%

household 7% 3%

food 10% 3%

2) mobile migration

shoppers are increasingly using their cell phones while shopping in a physical store to check prices. Data also suggests shopping on mobile devices is more common

at home 73%

in store 42%

else where 21%

% of people who carry searches on mobiles

reasons for searching online:

price comparisons 34%

professional 33%

visit store website 27%

another store 24%

coupon 23%

3) multichannel buying is here

customers are checking for products online before making trip to store

reasons why consumers buy in person

18% immediate need

34% to try or touch

30% to verify quality

28% no delivery charge

22% easier to return

22% its practical

4) the social i consumer

millions of users follow retailers to find deals and crowdsource opinions from fellow customers

social shopping behavior is increasing

people following retailers on facebook said they do it to get

8% info on sales

7% user opinion

8% videos photos

10% detailed product info

15% product availability in store

44% promotions and coupons

5) big data for bigger profits

companies use the huge amount of data that online consumers are generating to drive significant growth

mastering big data is becoming big competitive advantage

5 Trends in European Digital Consumption

shared by David on May 23, 2013 in Technology


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A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data.
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