23 billion calories burned on RunKeeper

O Runkeeper From running app to health and fitness data hub. Zero to 6MM+ 467% user growth since January 2010 April 2010 August 2010 December 2010 April 2011 August 2011 20,000 RACES Runkeeper.com 8,300 cities there are 31% 69% ON (users in the U.S.) in more than (users outside the U.S.) OUN THE World My, what big data you have! 350 million health data items collected 9 -1 milion) * 50 million activities tracked (O = 1 mlion) 1111 外 111 秀 16 Oo || 1 23 billion calories burned (e- 10,000 156 million miles logged That's 650,000 large pepperoni pizzas That's 6,264 laps around the world In a single pay 56500 115,800 19,600 565,001 53,270,979 Activities tracked Activities shared Miles tracked Calories burned A MOTEY crew 57% of activities tracked are running activities. But users are tracking more than just running activities with RunKeeper. Cross-Country Skiing Hiking Mountain Biking Swimming 25% Walking 13% Oydling 2% Other 1% Each Just tracking activities? That's so last year. Body metrics tracked = 1 level of activity Tracked activities only 2x more active Tracked 1 body metric Tracked 2 body more active metrics 4.5x Tracked more active 3 body metrics www.Runkeeper.com 6,425,000