2012 State of Online Video

2012 STATE OF ONLINE VIDEO What a pivotal twelve months it has been for online video. 2012 saw record-breaking highs of videos streamed, users watching and advertisers spending. So what will 2013 bring? We've collected it all in one place for you: Welcome to the 2012 State of Onllne Vldeo. Online Video Consumption There were record-breaking numbers of content videos watched and video ads viewed. 456.6M content videos watched 6.3 minutes average content video duration 105.4B video ads viewed 24 seconds average video ad duration 182M users watching video 1% more viewers watching video online than TV 56% of consumer web traffic is video Pop Culture Phenomena Personally Relevant Video Video was a big player for these quadrennial events. Personal relevance is the key to increasing video engagement. London Olympic Games streamed Viewers spend 2.5X more time watching 159M online videos personally relevant short-form videos President Election campaigns 40-60% open rate for emails spent a combined $78M on video ads containing personally relevant videos 80-99% visitors click-to-play personalized videos Static Video Advertising Market Image For the media buyers, this is how video ad budgets were spent. $1B $2.9B on video ad spend is 23% of total display media in 2012 Rich Media Video 26% growth rate of video ads, estimated to hit $9 billion in 2017 $5B 2012 $2.9B MEDIA 1.3B social video ads viewed in Q1, due to Super Bowl video ads BUYING shared 58% of marketers / advertisers planned video and TV together Text Ads 20% of marketers will join them in 2013, breaking down the $3.3B video and TV silos Mobile Video Viewing Online Retailers Video Use The connected generation is consuming viadeo on more than just PC desktops. If retailers don't have video on their website by now, they are at a major disadvantage. 48 of top 50 Internet Retailers have on-site videos, a 200% increase from 2011 50% tablet users watch video content 46% of top 50 Internet Retailers have more than 1,000 on-site videos 20% smartphone users watch video content 33% marketers will spend on mobile video ads CMOS attracted to video for financial impact and deeper levels of brand engagement Five percent of consumers who get to the configuration stage and view one of these videos makes a purchase, tripling the conversion rate from before we implemented. - Lewis Broadnax, Executive Director, Web Sales & Marketing lenovo. 2013 Video Trends Video trends to look forward to in 2013, and beyond.. C-suite enhancing customer experience and customer engagement strategies with smarter applications of video Proactively supporting and educating customers with personalized video 3 Powerful combination of big data and video Smarter, personalized loyalty building via the most engaging medium - video delivering customer experiences that are personalized, real time and offer increased levels of interactivity We all, as consumers, want to be treated like individuals more and more... We want to personalize engagement, including real-time offers and rewards. - Dr. Phil Shelley, CTO SEArrs Ecommerce giants pursuing personalization to drive loyalty: 20-30% of amazon ebY 's 2012 sears aquisitions expected to enhance personalized, relevant shopping experiences revenue comes from sophisticated big personally relevant product recommendations data program driving customer loyalty The collective findings and data shared are sourced from industry leaders and experts, mainly Adap.tv, comScore, eMarketer, Forrester, Nielsen, the Interactive Advertising Bureau, Pew Internet, and SundaySky's forthcoming 2013 SmartVideo Index. SundaySky FIND OUT MORE AT wwW.sundaysky.com