The 14 Elements of the Perfect, SEO-Friendly Blog Post

The 14 Elements of the Perfect, SEO-Friendly Blog Post A Tremendous Title Spend time crafting a 1 "No matter how good your content is, if your headline sucks, very few people will read the post. HELLO title & make it good. - Neil Patel, auickSprout.com Avoid making your title too clever though; search engines won't get the joke! Focus on titles that answer your reader's Google search. Stuck for title inspiration? Try CopyBlogger's Magnetic Headlines, or 10 Sure-fire Headline Formulas that Work. A Core Idea Make sure your core idea is articulated in the blog post title and the first paragraph, and is referred to throughout the post. Stick to one idea per post. The first few Fantastic First Few Sentences sentences of your 3. post will either pull in your reader or lose them. Make them count. Tip: If you are including the 'Read More' function, place it after an intriguing sentence – think of it like the cliff-hanger of your favourite TV show. SEO tip: The latest algorithm update from Google, Hummingbird, favours content that asks and an- swers a question within an article. Use bold or italics to emphasise the 4 most important sentence(s) in your Be Bold post. Brownie points if this sentence includes your focus keyword. Choose a relevant and ATTRACTIVE image. Make sure it's royalty-free, and give attribution where needed. Tip: Try allthefreestock.com Where possible, make your ee Articles with images own unique image. Great tools get 94% more total views. - Jeff Bullas.com for this are Canva.com or Picmonkey.com. SEO Tips for your images For each image, fill out an ALT (alternative) description and a short image caption. Include your focus keyword in both. Subheadings for Skimmers 6. Use descriptive subheadings and format as H2s. The post should be readable just from these. Н2 Cite Your Sources Check that all sources are referenced properly. The name of your study, the website your statistic is taken from etc. should be included and linked to. Short, Sweet, Sentences 8. Sentences should not be too long. Break them up into shorter ones where possible. Petit Paragraphs 9. Paragraphs should not be very long either. Aim for white space on the page; it makes for a nicer reading experience. SEO tip: The latest algorithm update from Google, Hummingbird, favours content that asks and answers a question within an article. List it Out 10 Where appropriate, use bullet points and numbered lists instead of long paragraphs. 75% of the top 20 posts on Moz.com contain a bulleted list (Source: Inbound Marketing and SEO Insights from the Moz Blog, by Rand Fishkin and Thomas Hogenhaven). 11 Include Internal Links Include multiple links to other pages or blogposts on your website that hold some relevance to your content. Quote a 12 Tweetable Add a 'Click to Take your best sentence or most important Tweet' Option to point, and make it into a quote that readers would be likely to tweet. encourage sharing on Twitter: clicktotweet.com 13 Finish Strong: with a Call to Action What do you want the reader to do next? Sign up to the mailing list? Leave a comment, read another blogpost or guide on your site? Tell them what to do! 14 Finally, fill out YOAST SEO plugin (WordPress sites only) Check both the General and Page Analysis tabs for any further suggestions on how to improve your content. Meta title Start with a verb, place keywords near the beginning, end with your brand name. Include the focus Meta keyword, write in a way Description that will entice the reader to click through. prodo digital II