12 Critical Elements Every Homepage Must Have

Hubspot 12 Critical Elements Every Homepage Must Have A homepage is one of the most important, if not the most important, page on a website. Because it commonly gets the bulk of site traffic, it's crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate. Hubspöt About Us The Softwae Pricing Cae Studies Patners Free Teal 1...... HubSpot's All-in-One Marketing Software s tme to reshape the way wethink about marketing p pushing Start atracting Sop interrugting art engaging h the vdeo to ee how you can generate moe dswh Hupot software Hubspa's Inbound Marketing Softw are gives you all the tools you 2 .... reedto make marketing that people wactualy love earning quality leads and loyal customers in return. v Get Found p prospects fed you onine 3 . .ob./ Convert: Nuture your leads and dve conversions V Analye: Measure and improve your merketng V And more: Access the marketplace for apps and integrations 4 .ee e H Abee Tee hd Fu fetre Set AIlin-One Feature Set What Our Customers Say. Marketing Resources Website nd legging toeh We increased organic traffic Emly oate cetetand bweages edng IT upod Free eBook d 1O by mere than 550% usng Hubspot satw are Google- Paey De et Se h anngs and found How to Use Google+ tor Business We ncreased our landing page conversion rate to 14 9% using Husspot's lead generation softw are chnel ytis MA Methe ttetene t y Leed Nuturing X Heads inther buying pc though tged and beha iorve Ideaant See Mere Marketing Resources Cherk tme case e See the complete pacage Inc. fastest growing software company #33 fastest growing company overall 12 Request A Demo Free Via Take he Feanure Tur hubspot.com Headline Success Indicators L Within 3 seconds, a website needs to answer, In addition to customer success, awards and "What does this site offer?" Keep your recognitions are other key elements to making headline clear and simple. No fluff. a good first impression. Navigation O To decrease bounce rates, your visitors need a clear path into your site from the homepage. Sub-headline Your sub-headline should offer a brief description of what you do/offer. Avoid gobbledygook language. Be different and show value. Don't just talk about yourself. Make sure your navigation is visible at the top of the page. And keep it simple. Benefits 9 Supporting Image It's not only important to describe what you do, but why it matters. Prospects want to know about the the benefits and advantages. Most people are visual. Make sure to use an image that clearly indicates what you offer. Short videos are great too. Just don't use stock photos of fake business people. Primary Calls-to-Action 10 Content Offer Including multiple calls-to-action (CTA) above the fold is important to driving conversions. To generate even more leads from your homepage, feature a really great content Offer two-to-three CTA (max) that map to offer, such as a whitepaper, ebook, or guide. different stages of the buying cycle. Features 11 purces In addition to benefits, list some of your key Approximately 96% of the visitors to your features. This gives people more of an website are not ready to buy. Make sure you understanding of what's provided by your offer a link to a resource center where they products and services. can learn more. 12 Secondary Calls-to-Action Customer Proof When visitors end at the bottom of your homepage, don't forget to display Customer proof is a powerful indicator of trust. Include just a few of your best (short) quotes on the homepage. Adding a name and photo calls-to-action there as well for even more lead generation opportunities. CTA are not just for the top of the page.can learn more. make the testimonials more real. Get a FREE Website Analysis Hubspot Is your website missing any of these must-haves? Are your competitors doing a better job? Find out at www.hubspot.com/ima Infographic by @jessicameher