Super Bowl XLV

120000 100000 80000 -----. 60000 40000 20000 20 60 80 ---- 100 Network Broadcasting Super Bowl: CBS I NBC IABC FOX 120 --............................ 35% of ticket holders write off the game as a business expense. ADVERTISING COSTS $3.0 $2.5 $2.0 $1.5 $1.0 S0.5 $0.0 Last year, 41% of people surveyed said they would re-watch Super Bowl advertisements online. 45 minutes + 5 seconds of ads aired during Super Bowl XLIII JERRY-TRON "Believed to be the world's largest, and perhaps most controversial high-definition video screen." Wall Street Journal - 160'....... $40 Million Picture displayed with 30 Million center Position Cost to Build Light-Emitting Diodes 600 The team had to hire its own film crew, because television networks only shoot the game from one side (meaning the action on the screen would have moved in reverse for fans on one side of the stadium). Tons PARTIES 20 Million Americans are attending a Super Bowl party. DEC. 27 Super Bowl plans are made an average of 41 days in advance. 25% of women watching the game enjoy it. 17 people attend the average Super Bowl party. 5% of people watch the big game alone. 8 Million pounds of popcorn are consumed 28 Million pounds of chips are consumed 53.5 Million pounds of avocados are consumed POPCORN CHIPS AVOCADOS 10 20 30 40 50 60 Millions of Pounds Consumed You'd need 222,792 football fields worth of farmland to grow all those corn, potatoes, and avocados. There's a 20% increase in antacid sales the Monday after the game – and 7 million employees won't show up for work that day. SOURCES http://football.about.com/od/histo2/a/SBattendance.htm http://news.blogs.cnn.com/2011/01/19/outside-tickets-could-lead-to-super-bowl-attendance-record/ http://tvbythenumbers.zap2it.com/2009/01/18/historical-super-bowl-tv-ratings/11044 http://www.treehugger.com/files/2010/02/super-bowl-by-the-numbers.php http://online.wsj.com/article/SB125349462236226655.html http://blog.nielsen.com/nielsenwire/media_entertainment/super-bowl-xliv-most-watched-super-bowl-of-all-time/ 30 SECONDS AIRTIME COST (Millions) TELEVISION VIEWERS (Millions) STADIUM ATTENDEES