Super Bowl: The Game Goes Online

SUPER BOWL THE GAME GOES ONLINE We all know The Super Bowl is the biggest event on TV the Super 55 111 million TV spectators in 2011 Bowl is HUGE on TV... Average $3.5 million for one 30 second spot Before the Game... People start searching for the teams ONLINE GO GIANTS! Top Giants Searches: GO PATRIOTS! Top Patriots Searches: "Tom Brady" "Eli Manning" 12 "Gronkowski injury" "МНК" "Steve Weatherford" "My giants" Party List: The party animals start planning ONLINE Search terms: "Super bowl recipe" 23х e 10.4x 7x EEELEEL Зж "Seven layer dip" "Super Bowl bet" "Football party" "Hot wings" Зж Increase in searches during the week leading up to the Super Bowl During the Game. People react to the ACTION Madonna Super Bowl Commercials Joe Montana Hail Mary 12 12 2. STOUAR 2ND QUARTER 3RD QUARTER 63IAVD Graphed on a logarithmic scale People turn to their MOBILE DEVICES during the game* Before Game: During Game: 25% 41% 75% 59% For search terms related to Super Bowl commercials The Game Is Not Over... Follow the crowd to the DIGITAL STADIUM... On You Tube TOP 5 SUPER BOWL AD TEASER VIDEOS: worth of video uploaded that mentions this year's Super Bowl in the title... TOTAL: "2012 ACURA NSX BIG GAME AD" 30 UW S "THE BARK SIDE" HOURS HONDA S "MATTHEW S DAY OFF" 4 MILLION "COMING SOON" BY HONDA worth of video... VIEWS ON YOUTUBE AUDI'S "VAMPIRE PARTY" DAYS For video views up until Super Bowl weekend BE A PART OF THE BIGGEST AFTERPARTY OF THE YEAR ON Plitz Stay Tuned For The Final Ad Blitz Infographic Coming Soon You Tube Check out www.youtube.com/adblitz to watch the Super Bowl commercials, comment and VOTE on your favorites keep checking and follow Think with Google on Google+ Sources: NFL, The Nielsen Company NBC Google/YouTube internal data HALF TIME 96