Rising Hispanic Viewership for The NFL

NFL RISING HISPANIC VIEWERSHIP FOR THE NFL » Viewership of the Superbowl among Hispanics is on the rise NFL football America's most loved sport, is in a position to grow rapidly among 53 Million Hispanics in USA Hispanics in the US. All NFL games now have Spanish broadcasts, and the 2014 Superbowl was broadcast on a Spanish language channel for the first time ever. 25 million NFL Hispanic fan base (Million) 111 111.3 108.7 111.5 120 106.5 98.7 100 US Total Superbowl Viewers » 2013 Regular Season Total Viewers - Hispanic Proportion* » 2013 Hispanic Proportion of Total Athletes Those who identify themselves as one race 9.2% NFL 60 NBA Proportion of Hispanic vs. Total Superbowl Viewers 9% 40 7.9% US Hispanic Superbowl Viewers 20 7.8 8.3 10 104 10 8% 09' 10' 11' 12' 13' 14' NFL » Football popularity is likely to continue expanding among Hispanic viewers in the future 4% 2005 NFL hosts the first regular-season game played outside of the U.S. NCAA, The Cardinals-49ers game at Mexico City's Azteca Stadium had the largest attendance for a regular-season game in NFL history 103,467 2% MLS NHL attendees 34% NBA NFL recognizes September 15 through October 15 as Hispanic Heritage Month 12% 27% 4% 1% 2013 » Popular Hispanic players FÚTBOL NFL » NFL Teams With AMERICANO by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community Highest Concentration of Hispanic Fans 23 59 SAN DIEGO CHARGERS 2014 For the first time ever, the Superbowl was broadcast on a COWBOYS Arizona Cardinals 561,000 Victor Cruz Arian Foster Tony Romo Tony Gonzalez Mark Sanchez Mike Rivera San Diego Chargers Dallas Arizona FOX Cowboys Cardinals Spanish language channel viewers DEPORTES TM 80 2013