Perfect Team: Sports and Social Media
PERFECT TEAM SPORTS AND SOCIAL MEDIA With millions of Americans tuning in to watch the Super Bowl, NCAA men's basketball tournament, Kentucky Derby and dozens of other sporting events, it's little wonder TV networks are willing to spend so much to secure broadcast rights. But just because they're watching doesn't mean they're paying attention. If they're not really watching, then what are they doing? If they're typical fans, they're refreshing their Twitter feeds. How are sports and social media intersecting? TEAM AMERICA WE'RE WATCHING O=1 million 34.7 MILLION 10.7 MILLION Average number of viewers for Average number of viewers per NCAA MEN'S BASKETBALL TOURNAMENT GAME, a 19-year high 2013-14 NFL WILD-CARD WEEKEND GAMES SOCIAL MEDIA IN THE LEAD NEARLY 3 IN 4 Online adults who use at least ONE SOCIAL NETWORKING SITE MOST POPULAR SITES 71% FACEBOOK 18% TWITTER O 17% INSTAGRAM P 21% PINTEREST 4 IN 10 in 22% LINKEDIN Users who access their social networks on THEIR MOBILE PHONES DYNAMIC DUO twitter T 70% 64% Sports fans who TAKE TO FACEBOOK after games Sports fans who USE TWITTI during games MOST-ENGAGED CONTENT BY SPORTS FANS: 72% 68% 66% 66% 63% 0ops! Pre-game excitement Historic video Bloopers Q&A with Game debate/ coaches and players banter SOURCES http://catalystimg.com http://www.sportsbusinessdaily.com http://www.pewinternet.org http://www.forbes.com http://mmqb.si.com OENI GRAPHIC www.lnfographicWorld.com DESIGNED BY WORLD facebook
Perfect Team: Sports and Social Media
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