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Kicking Off The World Cup in the USA

KICKING OFF THE WORLD CUP! 2014 FIFA World Cup Anticipation 57% 86% ...are 'extremely/very' excited for the 2014 ..are aware Brazil is the host of the 2014 FIFA World Cup FIFA World Cup FIFA World Cup Viewership Will watch the 2014 FIFA World Cup.... a I 94% 18% 13% 47% 43% friend/family's laptop, fablet house At home or Ọn-the-go via At a sports Public viewing area with large screens At the office/ work bar/pub or mobile Plan on watching the following matches... Final 91% 73% S 3rd Place Match 43% ...will watch when the USA plays Semi-finals 71% Quarter-finals 59% ...6 in 10 will watch when World Cup favorites play Round of 16 42% TIIII Group stage 31% Opening match 43% Team Support & Expectation How far will the USA advance? Team USA 7% Winner 10% Final 7 in 10 will support the USA team at the FIFA World Cup 18%) Semi-final 34% Quarter-final At least 10% also Round of 16 23% support Group stage 9% England Predicted Winner "The Three Lions" Brazil “A Seleção" Spain Germany Brazil Italy "Gli Azzurri" 41% 12% 9% Desired Changes To FIFA World Cup 22% 21% Multiple host nations Host it more often 14% 35% Eliminate Would not make penalty shootout any changes FIFA World Cup Brand Associations Top Unaided Brand Associations NIKE Coca-Cola McDonald's Gatorade VISA pepsi adidas Budweiser SONY = Top Aided Brand Associations Note: Unaided mentions of ~5% or more shown; larger logo reflects higher mentions Survey included 203 U.S. residents, ages 18+, who are familiar with and likely to watch some matches of the 2014 FIFA World Cup BUZZB ACK think forward © 2014 BuzzBack LLC For more information, email [email protected] www.buzzback.com

Kicking Off The World Cup in the USA

shared by BuzzBack on Jun 18
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With the World Cup upon us, we were curious how the world’s largest sporting event is scoring in the U.S. Our recent study explores how and where World Cup fans will be tuning in, the matches highes...

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mdegnan

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Tiago Vilanova

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Sports
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