Kicking Off The World Cup in the USA
KICKING OFF THE WORLD CUP! 2014 FIFA World Cup Anticipation 57% 86% ...are 'extremely/very' excited for the 2014 ..are aware Brazil is the host of the 2014 FIFA World Cup FIFA World Cup FIFA World Cup Viewership Will watch the 2014 FIFA World Cup.... a I 94% 18% 13% 47% 43% friend/family's laptop, fablet house At home or Ọn-the-go via At a sports Public viewing area with large screens At the office/ work bar/pub or mobile Plan on watching the following matches... Final 91% 73% S 3rd Place Match 43% ...will watch when the USA plays Semi-finals 71% Quarter-finals 59% ...6 in 10 will watch when World Cup favorites play Round of 16 42% TIIII Group stage 31% Opening match 43% Team Support & Expectation How far will the USA advance? Team USA 7% Winner 10% Final 7 in 10 will support the USA team at the FIFA World Cup 18%) Semi-final 34% Quarter-final At least 10% also Round of 16 23% support Group stage 9% England Predicted Winner "The Three Lions" Brazil “A Seleção" Spain Germany Brazil Italy "Gli Azzurri" 41% 12% 9% Desired Changes To FIFA World Cup 22% 21% Multiple host nations Host it more often 14% 35% Eliminate Would not make penalty shootout any changes FIFA World Cup Brand Associations Top Unaided Brand Associations NIKE Coca-Cola McDonald's Gatorade VISA pepsi adidas Budweiser SONY = Top Aided Brand Associations Note: Unaided mentions of ~5% or more shown; larger logo reflects higher mentions Survey included 203 U.S. residents, ages 18+, who are familiar with and likely to watch some matches of the 2014 FIFA World Cup BUZZB ACK think forward © 2014 BuzzBack LLC For more information, email [email protected] www.buzzback.com
Kicking Off The World Cup in the USA
Publisher
mdegnanDesigner
Tiago VilanovaSource
Unknown. Add a sourceCategory
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