How BIG is the Super Bowl?

HOW BIG IS THE SUPER BOWL? THE RATINGS 162.9MM 160 PEAK VIEWERS: 2006-2011 140 141MM 120 111MM 100 ----- -----. AVERAGE VIEWERS: 1997-2011 87.9MM 80 60 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 YEAR VIEWERSHIP VS. US POPULATION 162.9MM 2011 Peak Viewers 310MM 2011 Total Population RATINGS: QUICK FACTS The peak audience of the 2011 Super Bowl (162.9 million viewers) is equivalent to the audience for: Ratings of the 2011 Super Bowl versus other major championships 2011 Super Bowl 2011 Super Bowl 1 Airing of the Super Bowl 46.0 WÖRLD, ES 14.7 Game 7 of the 2011 World Series NCIS 8 Season 9 episodes of NCIS MTinels, 13.3 Game 6 of the 2011 NBA Finals community 34 The first 34 episodes of Community MasrERs 10.4 First Round of the 2011 Masters S00 8.7 2011 Daytona 500 Airings of Mad Men's Season 4 finale 66.8 MADMEN INA 5.7 Game 7 of the 2011 Stanley Cup Airings of Remodeled REMODELED 232.7 Pilot THE LEAD-OUT VIEWERS IN MILLIONS In the last six years, every lead-out show drew more viewers during its post-Super Bowl episode than any other episode in its season. UNDERCOVER GREYS ANATOMY BOSS HOUSE 37.9MM CRIMINAL MINDS 38.6MM the office /////// 29.OMM 26.3MM 26.8MM 22.9MM 19.8MM 17.4MM 17.4MM AVG FOR SEASON AVG FOR SEASON AVG FOR SEASON 14.0MM AVG FOR SEASON 10.1MM 9.2MM AVG FOR SEASON AVG FOR SEASON 2006 2009 2007 "The Big Game" (CBS) 2008 2010 2011 "Frozen" (FOX) "Stress Relief" (NBC) "The Sue Sylvester Shuffle" **"It's the End "Pilot (Waste Management)" (CBS) of the World" (ABC) (FOX) **Super Bowl lead-out episode was the most-watched episode of the series to date THE COMMERCIALS Some recent notables... TATE 56 1999 Pepsi: Britney Spears Joy of Pepsi 2003 Reebok: Terry Tate, Office Linebacker 2008 E-Trade: Talking Baby 2005 2008 Cheetos: Felicia Day Heineken: Brad Pitt Beer Run Laundromat impress a french girl! Googl 2009 2010 2011 VW: Mini Darth Vader 2012 Honda: Ferris Bueller 2010 Coke: Mean Joe Greene Reprise Snickers: Betty White Google: Parisian Love ...and how much they cost 3.5 3 46 2.5 1.5 0.5 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 YEAR tv.com Sources: Wikipedia and TV by the Numbers: Infographic by David Fung | @cobradave COST PER 30-SECOND SPOT, IN MILLIONS VIEWERS (IN MILLIONS)