Football and SoLoMo

FOOTBALL INA SOCIAL LOCAL MOBILE WORLD Every time a major football event comes around it sets new records in mobile and social media usage. Advances in technology and an increased presence in the hands of fans worldwide ensure an even greater sense of camaraderie and shared excitement for every match. There is a reason the sport has been called "The World Game." When football meets the world of SoLoMo, the world literally lights up. SOLOMO THE INTERSECTION OF SOCIAL, LOCATION-AWARE AND MOBILE TECHNOLOGY. SOCIAL LOCAL MOBILE SO LO MO Social activity Location based There will be 6 billion mobile is currently #1 on the web. services grew 300% over the subscriptions by last year. the end of 2011. Football fans at the center of SOLOMO are the sport's superfans, using social tools and location based services in tandem with mobile devices to further their enjoyment of the sport. FOOTBALL FEW THINGS BRING MORE PEOPLE TOGETHER THAN SPORTING EVENTS AND NO SPORT DOES IT BETTER OR ON A LARGER SCALE THAN FOOTBALL. 250 MILLION 30 BILLION VIEWERSHIP The 2010 FIFA World Cup Football is the biggest PLAYERS OVER 200 COUNTRIES had an overall cumulative sport on the planet with viewership of 30 billion with the final match gaining a viewership of 800 million. FIFA SOCIAL SOCIAL SERVICES ALLOW FANS TO ENGAGE MORE CLOSELY WITH THE PEOPLE THAT HELP KEEP THE SPORT ALIVE ON AND OFF THE FIELD. A 3,391,038 As of mid-July 2011 CHRISTIANO RONALDO had 3,391,038 followers on Twitter. 6.6 MILLION E LIONEL MESSI (FC Barcelona) acquired 6.6 million fans on Facebook...in 1 hour! The Facebook page for LONDON'S ARSENAL team has 6,761,818 been liked 6,761,818 times! >50,000 There were more than 50,000 FC LIVERPOOL related tweets...on a regular Saturday in February. 20 MILLION The Facebook page for FC Barcelona has been liked nearly 20 million times, supporting its status as one of the most popular teams in the world. LOCATION-BASED SERVICES ARE FUNDAMENTALLY LOCATION CHANGING THE WAY FANS EXPERIENCE FOOTBALL AND THE PLACES WHERE THEY WATCH IT. FACEBOOK CHECK-IN'S FOURSQUARE CHECK-IN'S WEMBLEY STADIUM LONDON, ENGLAND > 51,700 > 2,100 CAMP NOU BARCELONA, SPAIN > 19,800 > 5,600 ALLIANZ ARENA MUNCHEN, GERMANY 16,500 > 2,600 For many stadiums, the biggest challenge to harnessing the power of fan interaction is a robust wireless network. Seeing the potential in a more connected audience, many stadiums have initiated programs to ensure everyone can stay connected. A stadium in KANSAS CITY HAS A WI-FI NETWORK capable of handling Companies in BRAZIL plan to implement 4G NETWORKS across the World Cup host cities in the MOBILE NETWORK TELEFÓNICA and FC BARCELONA are using the club's CAMP NOU STADIUM to test mobile 18,000 SIMULTANEOUS CONNECTIONS, enough for each patron to be on the country by 2014. technologies that would enhance guest experience including NEAR FIELD COMMUNICATION (NFC) Internet at the same time. enabled mobile phones for a new ticketing system. BY 2014 MOBILE INTERNET WILL BE BIGGER THAN MOBILE DESKTOP INTERNET, JUST IN TIME FOR THE NEXT WORLD CUP IN BRAZIL. 27E TO FOLLOW % OF FANS 2010 WORLD CUP 2006 WORLD CUP MORE LIKELY 7,196 The 2011 FIFA WOMEN'S WORLD CUP FINAL Set a IS TWEETS new record for Twitter time density with 7,196 tweets... a second! SECONDS MOBILE STORE MBLESTONE MOBILE STORE MORILE STORE 2010 WORLD CUP MOBILE DATA BANDWIDTH USAGE In February 2011, FC LIVERPOOL became the WORLD'S FIRST FOOTBALL CLUB with its OWN 31% MOBILE STORE. Fans can visit the club's online 24% store, browse the full range of kit and other merchandise, and make secure purchases - all from their mobile phones. 16% The use of mobile data bandwidth increased by 24 PERCENT OVER THE COURSE OF THE 2010 WORLD CUP with 16 PERCENT SPIKES IN THE MORNINGS as fans replayed clips of the matches that took place the evening before and SPIKES UP TO 31 PERCENT DURING THE MATCHES THEMSELVES. ................... EVENING BEFORE DURING ACTUAL MATCH ................... The Mobile Trends World Cup Report from Allot Communications is based on statistics collected from mobile netwarks around the world representing more than 90 million subscribers. Data was REPLAYED CLIPS ACTUAL MATCHES collected during the 2010 FIFA World Cup period (11 June to 11 July) for 42 Individual matches. 2010 WORLD CUP 906,892,972 SPAIN CHILE 5.8 5.3% ARGENTINA TWITTER MENTIONS 8.2 OF THE COPA AMÉRICA TOURNAMENT ОТНER 10.3 349 JUNE 13 - JULY 13 AMERICA During the period of June 13-July 13 there 35.5 VENEZUALA were 906,892,972 twitter mentions of the COPA AMÉRICA TOURNAMENT which took place July 1-24. Football Meister is a new social gaming app with a location based twist about FOOTBALL MEISTER competing with your friends, proving your match-predicting skills and reaching the ultimate goal. Becoming the Meister! Available on ioS and Android devices. SOURCES: ALLOT-COMMUNICATIONS CHETAN-SHARMA-CONSULTING FIFA THE-UK-SPORTS-NETWORK YGOY G-O