Economic and Sales Productivity During the World Cup 2010

Economic and Sales Productivity: During the World Cup 2010 Hosted by South Atrica From June 11 to Juy 11", 2010 32 Teams wil play across 10 venues in9 host cites Worldwide Viewing Statistics Total cumulative television audience across the world is expected to be 5,9 billion 80% of the world's population will watch the games 195! million viewers per match Most-watched sporting event of the year Wimbledon 1. China Largest Single Market Contributors ccounted foe 30bion viewers FIFA World Cup Final Super Bowl 15IMM 60омм 2. Brazl UEFA Champions League Final San Diego Los Angeles 12 Most Watched Olympic Games Sporting Events Top U.S. Viewing Markets 13 Mami- FL. Lauderdale Lost Productivity England United States Across the world, it gets worse. World Cup will likely cost American companies 10 minutes of productivity a day as 21 milion Americans will World Cup will cost the British economy about watch. $7.36 billion in productivity More than 120million $121.7 million U.S. viewers and that is if British workers just check the games out for an hour every day. .watched at least one minute of World Cup telecasts in lost productivity in the U.S. alone By the Numbers 17% According to a recent survey. planned to work shorter days 26% intended to request days off using their annual leave of participants indicated that they would be taking some time off of work to watch the World Cup planned to report sick and stay at home to watch On a gender basis, men were more likely to take time off work. Fun Facts This means that if all the 2006 coverage were shown on just one channel, it would take over 43,600 broadcasts across 214 countries and territories in 2006, generating total coverage of 73,072 hours. eight years to broadcast non-stop. O InsideView Sources: Bloomberg Europetalent, Fita, Nielson, USNews