The Business of Football

The Business of Football Putting a price tag on the game. ibm.com/smartcloud/experience ibm.com/smartcloud/experience ibm.com/smartcloudlexperience ibm.com/smart $5.75- $74.99 $269.99 $319.97. $39.99 $130.00 - $10.1 Billion The total amount spent by the public on Super Bowl XLV (2011)5 $30.6 million The average operating cost per NFL team. The Fans, The Field, The Financials st Down: Fans Cost for a family (of 4) " Premium ticket price Average ticket price' Parking 16 Souvenir Jersey" Soda" Beer" Hot Dog" 100 200 300 400 2th Down: On The Field Pro Helmet Football Gloves20 Hats 0-x Cleats"0 Mouthguard"o Uniforms" o Referee Whistle"o Penalty Flag* 0% $50 $100 $1so $200 $250 $300 Down: Financials $4.5 Billion Total player costs for the NFL4 Average operating cost per NFL team6 2011 Super Bowl cost to advertisers per second? Construction cost of the NFL's largest stadium9 $30.6 Million $100,000 $1.6 Billion $900,000 Installation cost of artificial turf playing surface sized for American football10 $30 Million Cowboys Stadium video screen (JumboTron) 11 $600 Million Annual cost to NBC for airing 23 games a season with four hours a night, or about $6.5 million in cost per hour of programming for the preseason, regular season and postseason games 30 4th Down: Final Score Current value of the average NFL team 31 Average revenue for NFL team 32 Estimated NFL ad sales revenue for 2011 33 $261 Millian $1.04 Billion $2.89 Billion $8.7 Billion Athletic and sporting goods manufacturing revenue for 2011 34 The Play Book 1. http://www.giants.com/tickets-and-stadium/stadium.html 2. Miller, R. K., & Washington, K. (2011a). CHAPTER 24: NATIONAL FOOTBALL LEAGUE Sports Marketing 2011 (pp. 136-142): Richard K. Miller & Associates. 3. The NFL Economy. (2011). [Article]. Newsweek, 158(12), 27-27. 4. The NFL Economy. (2011). [Article]. Newsweek, 158(12), 27-27. 5. The NFL Economy. (2011). [Article]. Newsweek, 158(12), 27-27. 6. Badenhausen, K. (2011, 9/07/2011). The NFL's Most Valuable Teams. Forbes, from http://www.forbes.com/sites/kurtbadenhausen/2011/09/07/the-nfls-most-valuable-teams/ 7. Barron, D. (2011, 3 February 2011). What's worth $100,000 a second? Advertisers go on offense with high-stakes Super Bowl commercials COMMERCIALS: Companies post online teasers. Houston Chronicle. 8. Sic, J. (2010). Stadium's Super Bowl Grass for Sale. Retrieved from http://www.nbcmiami.com/news /sports/Stadiums-Super-Bowl-Grass-for-Sale-84410777.html 9. Canavan, T. Giants, Jets debut $1.6 billion new stadium. Associated Press Sports. Retrieved from http://nbcsports.msnbc.com/id/38731753/ns/sports-nfl/ 10. Fisher, New football fields: Replacing grass with artificial turf to cost Collier schools over $6M. Naples Daily News. Retrieved from http://www.naplesnews.com/news/2008/aug/09/new-football- fields-replacing-grass-artificial-tur/ 11. Fortenbaugh, J. Ranking the NFL Stadiums. National Football Post. Retrieved from http://www.nationalfootballpost.com/Ranking-the-NFL-Stadiums.html 12. Korch, T. 5 pricey NFL stadiums that will sack your wallet. Bankrate.com. Retrieved from http://finance.yahoo.com/news/5-pricey-nfl-stadiums-sack-080046230.html 13. Korch, T. 5 pricey NFL stadiums that will sack your wallet. Bankrate.com. Retrieved from http://finance.yahoo.com/news/5-pricey-nfl-stadiums-sack-080046230.html 14. Korch, T. 5 pricey NFL stadiums that will sack your wallet. Bankrate.com. Retrieved from http://finance.yahoo.com/news/5-pricey-nfl-stadiums-sack-080046230.html 15. Korch, T. 5 pricey NFL stadiums that will sack your wallet. Bankrate.com. Retrieved from http://finance.yah00.com/news/5-pricey-nfl-stadiums-sack-080046230.html 16. http://www.giants.com/tickets-and-stadium/stadium.html 17. NFL Shop. The Official Online Store of The NFL. (2011). Retrieved from http://www.nfishop.com/category/index.jsp?categoryld=2237409 18. NFL Shop. The Official Online Store of The NFL. (2011). Retrieved from http://www.nfishop.com/category/index.jsp?categoryld=2237409 19. NFL Shop. (2011). Retrieved from http://www.nflshop.com 20. NFL Shop. (2011). Retrieved from http://www.nflshop.com 21. NFL Shop. (2011). Retrieved from http://www.nflshop.com 22. Referee Whistle Buying Guide. (2011). Retrieved from http://www.ump-attire.com/service/buying- guides/referee-gear/referee_whistles.htm 23. Pro Football Cleats. (2011). Retrieved from http://store.nike.com/us/en_us/?l=shop,pwp.c-1+100701/hf- 10002+12001+4294963130+4294966968+4294967196/t-Men's_Football_Cleats 24. Nike Store. Nike Max Intake Mouthguard. (2011). Retrieved from http://store.nike.com/us/en_us/?l= shop,pdp.ctr-inline/cid-1/pid-385247/pgid-385248 25. Nike Uniforms: Adrian Peterson's Advantage Football Pro Collection. (2011). Retrieved from http://www.nike.com/nikeos/p/usnikefootball/en_US/gearup 26. Referee Penalty Flag. Retrieved from http://www.ump-attire.com/Merchant2/merchant.mv? Screen=PROD&Product Code=F127&Category_Code=F0OTBALL_PENALTY_FLAGS&Product_Count=1 27. Krylon Athletic Field Striping Paint - White. Retrieved from http://www.utilitysafeguard.com/football-field- paint/K08305-Athletic-Field-Striping-Paint-Whitel 28. Prokicker.com Goal Posts & Pads. Retrieved from http://www.prokicker.com/catalog/products-c-34_29.html 29. Mermigas, D. Mermigas. Hollywood Reporter. Retrieved from http://www.allbusiness.com/services /motion-pictures/4900801-1.html. doi:26 April 2005 30. Mermigas, D. Mermigas. Hollywood Reporter. Retrieved from http://www.allbusiness.com/services/motion- pictures/4900801-1.html. doi:26 April 2005 from http://www.allbusiness.com/services/motion-pictures/4900801-1.html 31. Badenhausen, K. (2011, 9/07/2011). The NFL's Most Valuable Teams. Forbes, from http://www.forbes.com/sites/kurtbadenhausen/2011/09/07/the-nfls-most-valuable-teams/ 32. Badenhausen, K. (2011, 9/07/2011). The NFL's Most Valuable Teams. Forbes, from http://www.forbes.com/sites/kurtbadenhausen/2011/09/07/the-nfls-most-valuable-teams/ 33. Crupi, A. (2011). Collective Fumbling. [Article]. MediaWeek, 21(4), 6-6. 34 Hamilton, T. (2011). Athletic & Sporting Goods Manufacturing in the US. from IBISWorld: http://clients.ibisworld.com/industryus/jargon.aspx?indid3895 • 66'L$ 00006$ • $159.99·