Barclays Asia Trophy: The China Social Media Winners

THE CHINA SOCIAL MEDIA WINNERS IN THE BARCLAYS ASIA TROPHY 24-27 JULY 2013 | HONG KONG Now an established part of the Premier League's fixture calendar, the Barclays Asia Trophy is a biennial tournament and the only Premier League-affiliated competition to be held outside England. 2013 BARCLAYS ASIA TROPHY BARCLAYS ASIA TROPHY 4 DAYS TEAMS WINNER "The Barclays Premier League has a great following across Asia and this is particularly true in Hong Kong where we have a hotbed of passionate fans." Robert Morrice, Chairman and CEO, Barclays Asia MANCHESTER VS TOTTENHAM CITY HOTSPUR M.C.E.C. TOTTENHAM HOTSPUR SINA WEIBO FOLLOWERS 6.7M 726,000 LIKELIHOOD OF ZOMBIE FANS HIGH LOW "Zombie fans" (jiàxīnwén) are defined as accounts that have close to zero followers and a highly infrequent or almost non-existent activity on their page. Commonly defined as "fake fans'. AVERAGE POSTS PER WEEK 165 155 SINA WEIBO ENGAGEMENT RATE 35 55 FWDS/COMMS FWDS/COMMS PER POST PER POST Aurasm SERGIO AGUERO GARETH BALE SINA WEIBO FOLLOWERS 1.1 294 THOUSAND MILLION SINA WEIBO ENGAGEMENT RATE 42 56 FWDS/COMMS FWDS/COMMS PER POST PER POST END OF SEASON - TOP SINA WEIBO POSTS "I'm very proud to have won two PFA awards and make the team of the year." "We arrived in London!!" 65 FORWARDSS 2,080 FORWARDS 33 COMMENTS 322 COMMENTS Sources: Data - calculated by Mailman Group - collected at the end of the 2012/13 Premier League season between April 13th - May 13th across Sina and Tencent Weibo. OVERALL WINNER TOTTENHAM HOTSPUR TOTTENHAM HOTSPUR MOST AUTHENTIC FOLLOWERS HIGHEST MOST INFLUENTIAL ENGAGEMENT PLAYER Having just launched an official video presence in China on Youku.com, SPURS have now announced the launch of an official Weixin account. These two initiatives see Spurs increase their presence online in China in the build up to their Asia tour. OKAWO MAILMAN SOCIAL I PARINERSHIPS CHINA We localize your n& v to give you an authentic Chinese social network voice. www.kawo.com www.mailmangroup.com