The YouTube Opportunity

The team at FanBridge — a tool for monitoring audience growth and retention — has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged. “YouTube creators upload three or fewer videos a week, but are still spending a serious amount of time cross-pollinating their content across social channels,” a FanBridge spokesperson said. “Anyone looking at advertising on YouTube or brand marketers thinking about sponsoring a YouTube network would also be interested to see what to look for when comparing possible channels to get involved with.” The infographic also shows channel owners are promoting videos on other platforms such as Facebook (85%) and Twitter (70%), but only 26% are communicating with their audience via email. “YouTube channel owners can control email, but it’s harder to do so with social network communications,” the spokesperson said. “This means there is an opportunity for people to keep track of user base by using email and engage with them there too.”
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