YouTube for Business

You Tube For BUSINESS YOUTUBE STATISTICS 2013 2nd largest More than 1 billion search engine in the world unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube- that's almost an hour for every person on Earth, and 50% more than last year 100 hours of video are uploaded to YouTube every minute 70% of YouTube traffic comes from outside the US YouTube is localized in 56 countries and across 61 languages According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network - Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year Viewership - source: http://www.youtube.com/yt/press/statistics.html You Tube CUSTOMIZE YOUR YOUTUBE CHANNEL TO BEST REPRESENT YOUR BRAND Profile Information Channel Tabs Customize your channel's Title, Description, Tags and Visibility in the 'Info and Settings' tab which will appear on your channel's homepage. Your channel can support up to four tabs: feed (recent activity, likes, comments), videos, featured tab (optional, used for customization), gadget Tab (optional). Featured Videos and Playlists Branding Options Choose favourite videos or playlists you would like to automatically play or elect your most recent upload. Add visual elements to give your channel a personal touch that reflects your brand. Also, use the display banner on your channel to link back to your various social profiles and website. 5 WAYS TO USE YOU TUBE Provide useful and relevant content Deliver timely information by uploading speeches, presentations and conferences. Control the story Stay ahead of the news cycle by posting videos in response to current events. Start a conversation Use your YouTube Channel to post footage from a Google+ Hangout with voters. Grow your audience Ask people to subscribe to your channel so they can help spread your message. Understand your users Use YouTube Analytics to find who is paying attention to your videos and what they are searcing for. WHAT WORKS BEST ON YOUTUBE • Be relevant & Keep current • Be informative • Keep videos short • Be genuine & engaging • Build a community Respond to comments • Run Q&A sessions WHAT CONTENT TO SHARE ON YOUTUBE You Tube • Present your company as a thought leader. Upload videos and demonstrate your unique skills, creativity and intelligence. • Do tutorials and how-to videos. • Show your face. Credibility + Reliability + Intimacy = Trust. People do business with people they know, like, and trust and video encourages the relationship building process. LEAD GENERATION Like many of the social networking sites there are two approaches for lead generation - ORGANIC and PAID. With the Organic approach, it's similar to blogging, in that you need to complete the meta data inside your video post. Action: The keyword that you're trying to rank for should be prominent in three places. Places: It should be the first word in your video description, at the start of your title, and it should also be one of your tags. Tip: For best results, use 15 or so tags in your videos, not two or three as people typically use. Paid: Boost your traffic and pay for video views using YouTube's advertising platform. This won't help you rank higher, but with greater view count your business will appear more authoritative. O www.supernovamedia.ca f facebook.com/novascotiawebdesign E www.twitter.com/nancyebain in www.linkedin.com/company/supernovamedia-ca SUPERN OVA MEDIAn