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Is Your Facebook Page Performing Above Or Below Average?

ll quintly April 2013 Is Your Facebook Page Performing Above The Average? This infographic will help you to find out whether your Facebook page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: • 1-1,000 Fans | Likes • 1,001 - 10,000 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001 + Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average for your page size. 1-1 Fans 330 1k-10k 3,877 10k - 100k Fans 35,323 372,741 im -10m 2,775,065 10m Fans 21,333,775 Analysis Period: April 2013 000 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of own posts divided into likes, comments and shares. 1-1,000 100% | 20% 100,001 - 1,000,000 77.7% | 6.6% | 15.7% 1,001 - 10,000 78.3% | 8.7% | 13% 1,000,001 - 10,000,000 79.1% | 4.4% | 16.5% 10,001 - 100,000 77.7% | 8.3% | 14% 10,000,001 + ৪6.4%। 5.6%|8% • Likes • Comments • Shares Analysis Period: April 2013 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: "Comments + #Likes + Shares 100 "Posts WFans 1,5 1-1k 1,2 0,9 1k-10 Fans 0,6 0,3 ***-- 100k - Im Im - 10m • March • April vs Total Number Of Interactions Vs. People Talking About This 26,112 335,809 26,000 335,000 4,000 90,000 3,510 75,587 623 600 20,000 14,505 350 2,000 1,724 121 100 500 184 14 1-Ik I- k Tiok- 100k| 100- Analysis Period: April 2013 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for this calculation: #People Talking About This x 100 #Fans 6. 10k-100k Fans 1- 1k 100k - Im Fans Im- 10m 2 • March • April Number Of Own Posts VS, Number Of User Posts 120 2,000 100 1,500 80 60 1,000 40 500 20 1-1k k-10k I 10k - 100 100 -iml im-10m 10m - 1-10 I 10k - 100k 100 - im im 10m 10n. Fans Fans Fens Fans Fars Analysis Period: April 2013 oll rights reserved e quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com

Is Your Facebook Page Performing Above Or Below Average?

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Facebook is one of the hardest marketing segments to understand for small businesses. Lets be honest, many of them don’t understand it at all. One of the things I always notice is the uncertainty o...

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