The X Factor social media infographic for Week 10

By elemental E @elementalcomms f /elementalcomms THE The X Factor UK 2011 Social media and live shows FACT OR WEEK 10: SAT 10 DEC TO SUN 11 DEC 2011 Crunching the numbers from the start of Saturday's show to the end of Sunday's show. Official channels only. FASTEST DURING SAT & SUN LIVE SHOWS Facebook and Twitter growth for the 3 finalists Little Mix 1 17.6% 68,828 fans (+10.6% on last week) Marcus Collins 6.4% 30,489 fans (+3.2% on last week) Amelia Lily 5.4% 20,603 fans (-1% on last week) Figure in brackets shows the percentage difference between Week 9 and Week 10 FACEBOOK AND TWITTER IN A SING OFF Who had the most Likes and Followers? facebook twitter Little Marcus 119,150 412,685 Mix Collins Marcus Amelia 94,406 358,088 Collins Lily Amelia Little 46,168 341,618 Lily Mix FASTEST GROWING JUDGE ON TWITTER Which judge's followers increased the most? @officialtulisa @GBarlowofficial 1 24,648 1 13,849 @kellyrowland Doesn't 1 16,207 Tweet THE CONTESTANT WITH THEF FACTOR 'Talking about this' engagement on Pages Increase of 1,866 Increase of 1,574 Increase of 1,235 THE WEEKENDS BIGGEST TWEETERS Which of the 3 sent the most tweets? 14 Increase of 6 Increase of 5 Increase of LOOKING AT THE 3 FINALISTS OVER THE WEEK Social media activity from Week 9 to Week 10 Increased by Little f 38,493 Likes Mix 89,307 Followers Amelia f 9,910 Likes Lily 65,753 Followers Marcus f 18,141 Likes Collins 53,095 Followers First song: Guilty pleasure You Tube 2:33 2:18 2:21 Amelia Lily Little Mix Marcus Collins 113,198 views 85,185 views 72,732 views Second song: Musical hero You Tube 2:21 2:23 2:14 Little Mix Amelia Lily Marcus Collins 209,031 views 117,708 views 64,453 views FACEBOOK & TWITTER OF FORMER CONTESTANTS Have they dropped off the radar since they left? Between Week 9 and Week 10, increased by: f 2,857 Likes 7.6% Misha 13,908 Followers (-2% on last week) Between Week 9 and Week 10, increased by: f 675 Likes 3.9% 2,999 Followers (+0.9% on last week) Shoes Between Week 9 and Week 10, increased by: f 724 Likes 3.5% Sophie 5,677 Followers (+1.9% on last week) Habibis Between Week 9 and Week 10, increased by: f 1,411 Likes 2.9% The 4,039 Followers (+1.1% on last week) Risk Between Week 9 and Week 10, increased by: f 1,261 Likes 2.6% Craig Colton 6,891 Followers (+1.2% on last week) Between Week 9 and Week 10, increased by: f 493 Likes 2.6% Kitty 1,868 Followers (+1.1% on last week) Brucknell Between Week 9 and Week 10, increased by: f 1,054 Likes 2.4% Frankie 11,037 Followers (+0.2% on last week) Cocozza Between Week 9 and Week 10, increased by: f 881 Likes 2.3% Johnny 1,269 Followers (+0.6% on last week) Robinson Between Week 9 and Week 10, increased by: f 284 Likes 1.9% James 810 Followers (0% on last week) Michael Between Week 9 and Week 10, increased by: f 386 Likes 1.8% Nu 602 Followers Vibe (+1% on last week) Between Week 9 and Week 10, increased by: f 213 Likes 1.8% Jonjo 258 Followers (+0.9% on last week) Kerr Between Week 9 and Week 10, increased by: f 2,634 Likes 1.7% Janet 6,689 Followers (-0.4% on last week) Devlin Between Week 9 and Week 10, increased by: f 295 Likes 1.6% Sami 735 Followers Brookes (-0.2% on last week) THE THE X FACTORS PERFORMANCE Official channels over this weekend FACT OR Channel views 15,477 You Tube Upload views 1 929,185 Subscribers t 609 5,226 3,381 Likes 1 facebook Engagement 1 8,666 87 Followers t twitter Tweets sent VIEWING FIGURES v GROWTH OF SOCIAL MEDIA Is there a correlation between the two? WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK B WEEK 9 WEEK 10 Average contestant growth on social channels Represented in thousands Viewing figures - Saturday shows Represented in millions Viewing figures - Sunday shows Represented in millions © Elemental Communications 2001 - 2011 LEGO Left Week 9 Left Week 1 Left Week 4 Left between week 5 & 6 Left Week 5 Left Week 7 Left Week 6 Left Week 5 Left Week 1 Left Week 2 Left Week 1 Left Week 8 Left Week 3