Women and Online Videos

WOMEN AND ONLINE VIDEO ADS YOUR HANDY GUIDE TO FEMALE AD VIEWERSHIP RESPONSIVENESS TO AD ELEMENTS BY GENDER WOMEN ARE MORE RESPONSIVE IN GENERAL, & ATTEMPT TO BE MORE RESPONSIBLE CONSUMERS PRODUCT RESEARCH BRAND MENTIONS WOMEN WOMEN MEN MEN SOLUTION TO PROBLEM RESULTS OF PRODUCT WOMEN WOMEN MEN MEN DEMONSTRATIONS CLAIMS OF SUPERIORITY WOMEN WOMEN MEN MEN CONTENT VIDEOS VS ADS WATCHED WOMEN WATCH HALF THE AMOUNT OF CONTENT VIDEOS BUT DOUBLE THE ADS WOMEN WOMEN MEN 3.5 MEN BILLIONS OF CONTENT VIDEOS WATCHED ADS WATCHED PER 100 CONTENT VIDEOS VIDEOS WATCHED ON MOBILE DEVICES MEN WATCH MORE VIDEOS ON THE GO THAN WOMEN 38.2% 61.8% MEN WOMEN INFOGRAPHIC CREATED BY JUMPTHRU DATA PROVIDED BY COMSCORE DATA MINE COPYRIGHT 2011 JUMPTHRU www.COMSCOREDATAMINE.COM www.JUMPTHRU.NET JUMPTHRU