Why your brand needs video

Why your brand needs video Audiences engage with video 2012: 1.3 BILLION The average Internet user spends 88% more time on a global online video viewers watch an website with video 100M average of 68% Over of viewers share video 180 videos each month Average hours each month: 18.9 36% Leading to a 38% increase in online video of global consumers trust video ads and ad spending, 2012 - 2013 find them relevant 24 LEADING FACTORS FOR INCREASED SPENDING, AS RANKED BY MARKETERS Better targeting 2 Measurement 3 Scale/Reach Video builds brand authority Professionally-produced video content drives an average That's why 94 out of AdAge's top 100 advertisers run YouTube campaigns 24.7 POINT lift in Share of Choice 30 of the featured product and vs. competitor products 16 POINT lift across a brand's total line of products 20 10 96.4% 80% Increase in Increase in conversions click-through-rates for emails that include video for landing pages that include video Further benefits of incorporating video in rich media ads: 1.7X lift in brand awareness 2.7X lift in purchase intent lift in brand favorability Videos have a 41% higher click-through rate in universal search results than plain-text pages 5 videos your site needs Brand documentary video An "about us" video showcasing your brand's story and personality How-to video Train your customers on specific uses of your product 3 Expert video Showcase your company's expertise and drive traffic to your site Promotional video Short videos for events or press releases Product demo video Showcase your product's unique features, highlighting what sets it apart from other offerings SOURCES: http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013 Canada Digital_Future_in_Focus http://www.aolnetworks.com/blog/global-marketers-believe-online-video-more-efficient-tv http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/ http://www.reelseo.com/youtube-statistics/ http://latimesblogs.latimes.com/technology/2011/05/cisco-inter-usage-forecast.html http://www.prnewswire.com/news-releases/get- response-study-shows-video-emails-increase-click-through-rates-by-96-percent-78406237.html http://www.google.co.uk/adwards/watchthisspace/solutions/build-your-brand/ http://www.youtube.com/watch?v=Slb5x5fixk4 http://www.comscore.com/Insights/Press_Releases/2012/3/coScore Study_Finds_Professionally-Produced_Video Content_And _User-Generated_Product_Videos_Exhibit_Strong_Synergy_in_Driving Sales_Effectiveness http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5377 http://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html gettyimages