Why Social Media Engagement Is A Real Metric

socialbakers The Recipe for Social Marketing Success ENGAGEMENT IS A REAL METRIC SOCIAL MARKETING IS ABOUT PROFILES, WHERE YOUR POSTS GET: LIKES +1 TWEETS COMMENTS COMMENTS REPLIES SHARES SHARES RETWEETS 8+ SOCIAL MARKETING IS ALSO IS ABOUT FANS To make a comparable engagement metric that is relative & usable on all platforms, we do this: Likes + Comments + Shares on a given day # of wall posts made by page on a gven day Average Post Engagement Rate x 100 %3D Total Fans on a given day Replies + Retweets on a gen day # of tweets made by profile on a given day Average Tweet Engagenent Rate x 100 %3D Total Followers on a gven day +1s + Comments + Shares on a given day Average Post Engagement Rate * of wall posts made by page on a gven day x 100 Total Folowers on a given day "Best way to calculate relative performance with publicly available metrics" TOP 10 BRANDS WITH HIGHEST ENGAGEMENT RATE (PER SINGLE POSTD 0.7 % AUDI USA (O.652 %) MERCEDES-BENZ (0.306 %) SKOL (0.263 %) BMW C0.247 %) WALT DISNEY WORLD (0.220 %) DISNEY C0.255 %) STARBUCKS FRAPPUCCINO CO.241 %) TACO BELL (0.185 %) MCDONALD'S (O.180 %) SAMSUNG MOBILE USA (0.176 %) 0.1% Mercedes-Benz Audi VS. 7.8 M 5.5 M 0.290 % 0.670 % 0.6 M 0.7 M NUMBER ENGAGEMENT TOTAL INTERACTIONS OF FANS RATE PER MONTH DIFFERENT SOCIAL METRICS Awesome! Great! Thank you FANS ENGAGEMENT RATE Total number of fans The amount of people on average interacting with your content SOCIALLY DEVOTED 55 50 15- 20 35 30 25 RESPONSE RATE/TIME GROWTH Momentum and growth of your page Response rate and time to your fans posts, very critical for reactive engagement TO BE CONTINUED. Data used in this infographics is taken from these profiles from 10th of June to 10th of July socialbakers www.socialbakers.com The Recipe for Social Marketing Success